The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. That will depend on a few factors, including your budget, the needs of your target audience, and what you hope to achieve from the content.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

NOVEMBER 17, 2017

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences. Play an entertaining video. Conclusion.

Audience 98

Audience Landing Page Entertainment Content 98

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). As with any content marketing initiative, avoid the one-and-done approach. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Click To Tweet.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Neil Patel

JULY 28, 2021

The more specific you are and the more you focus on your niche, the greater your chances of establishing yourself as an authority in your field, whether your readers are looking for information or entertainment. Step #4: Measure Your Results for Your Content Strategy. Click on Behavior>Site Content>All Pages.

IT 141

IT Content Social Media Brand Awareness 141

Content Marketing Institute

MAY 23, 2018

I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. But it’s not always easy to find the time to read all that great content. Use @evernote for to-do lists, content ideas, business plans, notes, etc. via @arniek. productivity #apps Click To Tweet.

Marketing 101

Marketing Editorial Team Editorial Text 101

BKA Content

MAY 18, 2023

The key is through content marketing. Content strategy for ecommerce provides an avenue to gain visibility online, augment your search engine ranking and find ways to increase traffic and conversion rates like never before. A full arsenal of content pieces and media will help you optimize your marketing strategy.

Content 52

Content Social Media Editorial Utilities 52

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 96

Content Editorial Team Entertainment Content Creator 96

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. This is content marketing 101 , but it’s the most important aspect.

Medical 93

Medical Proofreader Government Editorial Team 93

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Neil Patel

AUGUST 25, 2021

For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. However, headlines that are ultra-specific give the reader a sense of what they should expect, when they click to read the content. Sure, you’ve got to raise the bar in your content.

Writing 145

Writing Copy Content Marketing Landing Page 145

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Content 111

Content Content Creator Content Marketing Social Media 111

Smart Blogger

OCTOBER 31, 2022

Previous job postings include: Fashion features writer Fashion marketing strategy analyst Junior copywriter. Strategically is a London-based content marketing agency. Strategically hires remote writers to create content for Strategically clients. Creative Content Producer. Strategically. Fill out an application.

Writing 75

Writing Contractor Freelance Copy Editor 75

Bramework

OCTOBER 26, 2023

Effective content curation strategies do not have to be difficult. The quick-moving nature of content marketing and its explosive growth has led many bloggers to focus on having a more solid content strategy in place. Bramework helps you generate new content by offering the keyword analyzer.

Blogger 52

Blogger Content Social Media Utilities 52

Neil Patel

JUNE 7, 2021

Create Helpful Content. What is valuable content ? Blogs can offer value to the reader for different reasons: They address pain points, answer a question, entertain, or some combination of the three. If you know what information people want and how they search for it, you can create in-depth content that will delight them.

Banking 145

Banking Blog Blogging Keywords 145

Express Writers

JANUARY 6, 2023

#ContentWritingChat Recap: Creating Shareable Social Media Content in 2023. Today, we'll be chatting all about creating shareable #SocialMedia content so you can fill your editorial calendar with amazing post ideas. ?️. — Express Writers | Your Content Writing Partner (@ExpWriters) January 3, 2023. Belton, MBA

Social Media 65

Social Media Media Content Editorial 65

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. Some brands even create content purely for entertainment—but even this kind of content solves a problem: boredom. It’s a great entertainment format.

Script 125

Script Concept Insurance Social Media 125

Bramework

OCTOBER 9, 2023

Applying SEO best practices also teaches precision in using keywords while maintaining readability – a balance crucial for successful content marketing. How to Create an Editorial Calendar: Step-by-Step Guide (2023) Drawbacks of Blogging Blogging requires hard work , dedication, and consistent effort to succeed.

Blog 52

Blog Blogging Social Media Keywords 52

Content Marketing Institute

JULY 2, 2018

It held the promise of slight entertainment. They want to feel cleverer, more informed, or more entertained than they were before reading your content. Before you write any content ask yourself, “What is my plan to affect the reader’s mind and heart?”. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content 104

Content Entertainment Content Creator Storytelling 104

ProBlogger

AUGUST 20, 2014

First Things First: Your Editorial Calendar. Before we dig into using content themes, you need to have some tools in place to hold the whole process together. The editorial calendar is like a blogging secret weapon – except, it’s not so secret. Bonus: Use Your Blogging Themes to Simplify Your Other Marketing Outlets.

Editorial 47

Editorial Content Blog Blogging 47

Content Marketing Institute

FEBRUARY 16, 2018

You’ve decided to hire a journalist for your content marketing team – congratulations! All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Making the switch to content marketing can take a bit of adjustment. Click To Tweet.

Content Marketing 103

Content Marketing Marketing Government Content 103

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. Opening thought (from Robert).

Editorial Team 96

Editorial Team Editorial Content Marketing Construction 96

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. In other words, research as content marketing. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals.

Content 89

Content Editorial Freelance Projects 89

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

ProBlogger

FEBRUARY 5, 2018

10 Things I Wish I Knew About Blogging and Content Marketing When I Started. You can be the companion who journeys with people around a topic, you can be the mentor, the entertainer, you can be the reviewer, the curator, the storyteller, the guide, the teacher, the thought leader. Join our Facebook group. Full Transcript.

IT 51

IT Blog Blogging Social Media 51

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

JUNE 6, 2018

Within two seconds, site visitors are immersed in well-produced, entertaining, inspiring content that seems to leap off the page. Here’s an excerpt from Alana’s talk: HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future.

Landing Page 97

Landing Page Editorial Team Recruitment Editorial 97

Content Marketing Institute

NOVEMBER 21, 2017

If your content marketing strategy includes guest blogging , you’ll set your efforts up for success if you (or your writer) understand how to be a good guest. Guest blogging is an excellent opportunity for your content marketing strategy to extend your reach beyond the four virtual walls of your brand. Conclusion.

Management 108

Management Blog Blogging Editorial 108

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 110

Editorial Editorial Team Content Social Media 110

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Musician’s Friend’s blog, The HUB , is a fantastic example of content marketing done right.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

MAY 18, 2018

While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. Instead of asking something for the pure entertainment, find out what kind of content your audience wants to see on your account.

Editorial Team 110

Editorial Team Entertainment Social Media Collaboration 110

Content Marketing Institute

NOVEMBER 7, 2017

Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

Promotion 103

Promotion Content Social Media Advertising 103