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People Round-Up, Mid-July 2023

Publishing Trends

Edmison/Harper Literary Scouting has been appointed North American scout for French publisher Fayard. She was previously senior associate, content management, at Harper Collins. She was previously senior publicist at Blackstone Publishing. Janice Yi has joined Chronicle as associate social media manager.

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The 9 Core Roles on an Established Content Team

Intergrowth

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website.

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How to Do Quarterly Content Planning to 10x Content Output

Neil Patel

You should regularly review your content plan and look for ways to maximize your productivity—even on a shoestring budget. Remember, content plays a huge role in your business growth. As a result, you must be deliberate and proactive about the type and quality of content you publish. Set Content Goals.

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People Round-Up, Early November 2022

Publishing Trends

Andrea Fleck-Nisbet , founding VP and Publisher of Harper Horizon , will succeed Angela Bole as CEO of the Independent Book Publishers Association. She was previously VP, Content Management at Macmillan Learning. PROMOTIONS. At Penguin Children’s , Lizzie Goodell moves up to Publicity Manager.

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Your Guide to Creating a Content Marketing Team and Workflow Plan: Introducing the Content Cake

Content Hacker

Sure, you can do content marketing willy-nilly. You can publish random topics at random times. You can promote posts sporadically, whenever you have time. Follow my NEW framework, called the Content Cake , to put your process together. And the Content Cake is just the tip of the iceberg. Stage 1: Ideation.

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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

Influencers are popular individuals on social media and other content-sharing platforms who leverage their substantially large followings to promote certain brands and lifestyles. Influencers promote products and lifestyles through photos, videos, blogs, reels, and other forms of “viral” media.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

To be successful, your content plan must be actionable, and you need to publish content consistently. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Your editorial calendar is part of your content strategy.

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