Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

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Content Marketing IT Marketing Content 102

Copywriter Collective

MARCH 8, 2024

Businesses must be clever and adaptable in an ever-changing marketing landscape. Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media.

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Content Hacker

FEBRUARY 22, 2023

A product content strategist is someone who works with companies to create a content strategy for a product. They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Want to start learning a smart process that fuels an effective content strategy?

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Smart Blogger

MAY 30, 2023

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. These creative professionals take on the immense responsibility of being the lifeblood of the digital media ecosystem.

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Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

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Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017.

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