Content Marketing Institute

JANUARY 30, 2024

But your brand has flaws, and that’s a lesson every brand storyteller must learn. Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution.

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Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Engagement Audience Content Marketing 145

Content Marketing Institute

DECEMBER 1, 2021

Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

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Storytelling Content Marketing Marketing Content 133

Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Storytelling Content Marketing Marketing Content 134

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Or find something to listen to on the drive to work?

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Content Marketing Marketing Content Storytelling 130

Jasper

OCTOBER 20, 2022

Learn about 5 storytelling templates that can help marketers create more impactful content. Plus, see a simple way to write engaging, compelling stories fast.

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Storytelling Content Marketing Marketing Content 52

Content Marketing Institute

FEBRUARY 20, 2024

But to get great stories, marketers must shift their storytelling thinking. Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey.

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Storytelling Brand Audience Marketing 90

Content Marketing Institute

AUGUST 9, 2021

Nowhere does this play a bigger role today than in your content. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion.

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Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Discover the four lessons it teaches to manifest better video marketing. Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views.

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Storytelling Recruitment Audience Marketing 91

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Great storytellers collaborate. But that’s OK.

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Storytelling Collaboration Education Entertainment 110

Content Marketing Institute

MARCH 25, 2021

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.

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Content Marketing Institute

NOVEMBER 10, 2021

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

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Content Marketing Storytelling Marketing Content 141

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

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Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

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Storytelling Content Marketing Marketing Content 111

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

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Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Marketing Brand Audience 86

Content Marketing Institute

JUNE 8, 2020

Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories?

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Storytelling Content Marketing Brand Marketing 126

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

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Sales Content Marketing Marketing Content 98

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: Do You Know Your Why? Your Content Marketing Success Depends on It. CCO: Which content creators inspire you?

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Storytelling Script Content Creator Content Marketing 111

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Content Marketing Marketing Content Social Media 143

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

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Storytelling IT Content Marketing Marketing 91

Content Marketing Institute

DECEMBER 14, 2021

But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute.

Content Marketing 101

Content Marketing Storytelling Marketing Content 101

Content Marketing Institute

JUNE 20, 2019

Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute. Allen Martinez is one of them.

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Storytelling Marketing Content Marketing Content 99

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

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Content Marketing Marketing Content Content Creator 138

Content Marketing Institute

DECEMBER 26, 2019

That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Continue reading → The post 5 Misunderstandings That Sabotage Your Content Marketing appeared first on Content Marketing Institute. Explore five of those from Robert Rose’s 2019 weekly notes.

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Content Marketing Marketing Storytelling Content 98

Content Marketing Institute

AUGUST 2, 2018

But at the end of the day, content marketing is storytelling ,” Heather says. “We We all are in the business of storytelling and using stories to evoke some sort of behavior change, or action, or next step.”. HANDPICKED RELATED CONTENT: Content Tech Overload? Register today to attend Content Marketing World.

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ContentWriters

JUNE 21, 2023

In the world of content marketing, artificial intelligence (AI) has become a hot topic. These polls shed light on how professionals are incorporating AI into their content strategies. These polls shed light on how professionals are incorporating AI into their content strategies.

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Content Marketing Institute

FEBRUARY 13, 2020

Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are?

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Storytelling Brand Content Marketing Marketing 93

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. Read: Is Voice Search the Future of Content Marketing? Call-and-answer storytelling. Content conclusion. Image source.

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Content Marketing Marketing Storytelling Content 98

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

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Content Marketing Retail Storytelling Marketing 98

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. People respond well to CTAs if they’re specific because we all want our content to feel tailored to us.

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Content Marketing Finance Marketing Banking 52

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

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Content Marketing Storytelling Marketing Content 87

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Define your verbal strategy. Portfolio thread.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

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