Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Conclusion.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). As with any content marketing initiative, avoid the one-and-done approach. Promote it. Don’t forget to promote your livestream. Promote your #livestream. Click To Tweet.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 105

Editorial Team Content Editorial Content Marketing 105

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. HANDPICKED RELATED CONTENT: How to Use Social Media Monitoring as More Than a Listening Tool. Offer compelling and relevant content with Unmetric. Use Unmetric to optimize your social media content strategy.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. But it absolutely can be done.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

JANUARY 15, 2019

Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Create a landing page to promote text, audio, visual resources. Now that you repurposed your video content in multiple ways, bring together the streams and showcase them on your site. Remember to test.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. I left and started what was to become the Content Marketing Institute.

Insurance 108

Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. They’re often bloggers.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. An AI framework for marketers: The five Ps.

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Blog Engage.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Well, guess what? Why this works. LukeKintigh Click To Tweet.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. You must have a good audience match for people to engage with your campaign. For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high. Start with these 10 key evergreen tactics.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Old model of video marketing. Inadequate promotion.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. The evolution of iQ by Intel.

Publisher 110

Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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Editorial Editorial Team Collaboration Social Media 95

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s a tool called CoSchedule. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Use these parameters to help you decide which content is best suited for repurposing.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. This also helps us with user/reader engagement.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

MAY 18, 2018

The subtle promotion is more effective if you’re looking to increase reach and drive traffic from Instagram Stories to your site or special offer. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. How well is Instagram incorporated into your content marketing strategy?

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

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Promotion Editorial Team Blog Blogging 99