Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

APRIL 27, 2018

Feel-good content also performs well. These videos attract a lot of attention and engagement, simply because they make people feel good. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. 37+ Tips and Tools for Picture-Perfect Visual Content. Engage and promote.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. multiple return on the ad spend.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Smart Blogger

FEBRUARY 20, 2023

Event Marketing Manager National Salary Range: $ 50,000 to $108,000 Event Marketers plan and execute company-hosted events. These fun, memorable experiences increase customer engagement and loyalty. They provide opportunities to engage with customers, introduce new offerings, and gather feedback.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . 4-7 in Cleveland, Ohio.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JUNE 25, 2018

Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Click To Tweet. Click To Tweet.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

DECEMBER 15, 2017

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers. soloportfolio Click To Tweet.

Recruitment 97

Recruitment Marketing Editorial Team Editorial 97

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet.

Social Media 110

Social Media Management Media Editorial Team 110

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 106

Editorial Team Content Editorial Content Marketing 106

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. But it absolutely can be done.

Editorial Team 91

Editorial Team Editorial Content Creator Content 91

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 94

Editorial Team Content Editorial Communication 94

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing?

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. HANDPICKED RELATED CONTENT: How to Use Social Media Monitoring as More Than a Listening Tool. Offer compelling and relevant content with Unmetric. Use Unmetric to optimize your social media content strategy.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Focus on engagement over reach. Align your media teams in a meta-architecture. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 78

Management Electronics Media Architecture 78

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. Lose revenue. Is relatable.

Medical 97

Medical Proofreader Government Editorial Team 97

Content Marketing Institute

OCTOBER 16, 2018

To create content that stands out, speak to your niche. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Find your style – Your business has a unique value proposition (your content differentiation factor ), so your voice and style of communication need to match.

Content 104

Content Editorial Team Keywords Construction 104

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. I left and started what was to become the Content Marketing Institute.

Insurance 109

Insurance Editorial Team Communication Editorial 109

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

JANUARY 15, 2019

Going live on video is a surefire way of increasing your brand awareness and customer engagement. Podcasts can reach a new audience, while articles informed by the livestream comments can help your content rank in search and answer your customers’ inquiries. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 96

Landing Page Editorial Team Editorial Brand Awareness 96

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Conclusion.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Cost of content creation.

Content Creation 109

Content Creation Content Editorial Team Storytelling 109

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 108

Marketing Content Agency Content Marketing 108

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. Click here to check it out.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Engagement. Let’s dive in.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. Decide the best format for the topic. Interview webinars.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Well, guess what? Why this works. LukeKintigh Click To Tweet.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publisher 110

Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 100

Editorial Team Editorial Content Marketing Construction 100

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 29, 2018

As using Stories is now an essential part of any Instagram strategy , taking your content to the next level is a must to provide the wow factor to attract your followers before your competitors do. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Over to you. Please share in the comments.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

OCTOBER 25, 2017

You must have a good audience match for people to engage with your campaign. You must have a good audience match for people to engage when advertising on @Facebook. HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. KarolaKarlson Click To Tweet. Subscribe today.

Advertising 106

Advertising Landing Page Editorial Team Creativity 106

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. The number of followers, replies, “likes,” retweets, and mentions are highly useful indicators of the level of engagement with your consumers. Register today for Content Marketing World this September.

Social Media 105

Social Media Media Editorial Team Editorial 105