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5 Brands Share Their Content Marketing Process

Content Marketing Institute

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Ahrefs for SEO, keyword research, and more. I filter them by keyword difficulty.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create quarterly e-books.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. It also requires 3-5 years of experience in social media, brand, or project management. Others insist they differ.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.