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Rising to High Editorial Expectations as a Writer

Kayleigh Moore

The screening process helps the editorial team gauge a writer’s skill level and attention to detail. In this final phase of the review, a team member with SEO expertise will review and tweak the draft to be sure it’s optimized for relevant keyword phrases, thus helping boost the likelihood it will rank well in organic search results.

Editorial 221
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Posts that performed well.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand 100
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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

Ahrefs for SEO, keyword research, and more. The tool comes with alerts for keyword mentions, backlink analysis, keyword research , SEO site auditing, rank tracking, and more. It’s an easy way to find high-volume, low-difficulty keywords your competitors are ranking for but you’re not. I filter them by keyword difficulty.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. Promoting the article. Once the articles are localized, promotion starts. The same promotion rules apply – promote to relevant audiences on platforms where you’re able to devote time.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Click To Tweet.