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5 Brands Share Their Content Marketing Process

Content Marketing Institute

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Alfred Lua, content crafter, Buffer.

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Ahrefs for SEO, keyword research, and more. TheBillWidmer #SEO Click To Tweet.

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5 Tools to Help Your Content Marketing Team Be Better

Content Marketing Institute

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it.

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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? stephenjeske #SEO Click To Tweet. stephenjeske.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.