Content Marketing Institute

JANUARY 15, 2021

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. Continue reading → The post That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

Recruitment 74

Recruitment Agency Content Marketing Audience 74

Content Marketing Institute

OCTOBER 17, 2017

You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Content creation and #contentmarketing are top tech skills missing from #marketing teams via @CreativeGroup.

Content Marketing 63

Content Marketing Recruitment Marketing Content Creation 63

Content Marketing Institute

DECEMBER 15, 2017

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Burns: We’ve worked to recruit community members who have a genuine interest in the products we offer.

Recruitment 93

Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

OCTOBER 10, 2017

I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. HANDPICKED RELATED CONTENT: 5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart. Cisco’s @WeAreCisco uses #Snapchat & #Instagram to recruit new talent on #social.

Social Media 109

Social Media Engagement Media Brand 109

Elna Cain

JULY 16, 2023

For example, recruiter Amanda McArdle needs a brand copywriter. Comment on Ideal Client Posts Connect with founders, content marketers, editors, copywriters and other freelancers on LinkedIn. ” Make sure you capitalize your operations. Instead of using the job section on LinkedIn, she shared it in a post.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

Smart Blogger

JULY 21, 2023

This not only validates your claim but also increases your visibility when recruiters search for specific skills. For example, if you’re in digital marketing, taking a course on the latest SEO strategies or Google Analytics can make you more valuable in the eyes of recruiters.

Recruitment 63

Recruitment Social Media Creative Director Content Creation 63

Neil Patel

OCTOBER 25, 2020

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Recruitment cost – First, you have to set aside a budget to actually finding the right person. This includes costs such as ads, networking events, recruitment personnel and so on.

Digital Marketing 145

Digital Marketing Agency Marketing Recruitment 145

Content Hacker

JUNE 15, 2023

This platform streamlines the entire recruitment process by providing customizable templates, automated job postings, and easy-to-use candidate management tools. By leveraging these platforms and optimizing your job listing, you’re well on your way to finding an AIO writer who can help take your content marketing efforts to new heights.

Writer 98

Writer Content Creation Content Creator Storytelling 98

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Search Engine Optimization 127

Search Engine Optimization Recruitment Content Creation Social Media 127

Moz

DECEMBER 10, 2020

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. Rand offers three novel ways to add sparkle to your content creation efforts. Content creators.

Creativity 61

Creativity Recruitment Food Content Creator 61

Content Marketing Institute

DECEMBER 25, 2017

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Paul Roetzer’s article about the rise of AI-powered content marketing ( Cognitive Content Marketing ) lit up my brain with possibilities.@PaulRoetzer’s lindaboff #recruiting Click To Tweet. moments of 2017.

Recruitment 90

Recruitment Manufacturing Social Media Creativity 90

Kristi Hines

JUNE 1, 2023

Resume Copilot – Refine your resume for Applicant Tracking Systems (ATS), customize it for specific jobs, and ensure it catches recruiters’ attention. SEO.app – Meet SEO.app, your personal SEO assistant, for effective content marketing. SEO CORE AI – Improve website SEO using AI.

Transportation 264

Transportation Utilities Finance Portfolio 264

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet? You get it.

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Kristi Hines

AUGUST 2, 2023

Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process. Enhance your client’s Shopify store or e-commerce website using Speedy SEO Marketing for creating strategic content, blogs, and social content. Cryptocurrency Use CCData.io

Utilities 246

Utilities Transportation Medical Content Creation 246

Content Marketing Institute

DECEMBER 27, 2018

What better place to mine for ideas than some of the best video-related sessions at Content Marketing World. HANDPICKED RELATED CONTENT: The 5 New Rules of Video Marketing Success. Curiosity Factor: The Psychological Phenomenon Creative Content Marketers Employ to Earn and Own Attention in a Noisy World.

Recruitment 96

Recruitment Storytelling Social Media Audience 96

Smart Blogger

JANUARY 20, 2023

So, customers will read the content, and decide if they want to learn more about a product or service. For example, a content marketer creates a series of blog posts that generate leads from an ebook. You can reach out with a personal message and ask about the recruitment process.

Digital Marketing 95

Digital Marketing Marketing Social Media Education 95

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Smart Blogger

MAY 6, 2023

Oxygen Thief — Recruit who talks way too much 59. Use these creative terms in your content marketing and other marketing efforts. Let’s do this! PMS — Perfect military skills. DISCO — Defense Industrial Security Clearance Office. FNG — F ing new guy. Manpads — Man-Portable Air-Defense.

Medical 81

Medical Recruitment Government Copywriter 81

Animalz

SEPTEMBER 22, 2021

Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget that what they’re reading is, first and foremost, a marketing asset. The core challenge of content marketing is making sales easier without alienating the reader by obviously selling to them.

Persuasion 98

Persuasion Content Recruitment Writer 98

Content Hacker

APRIL 27, 2023

Hiring processes: Companies increasingly employ natural language processing (NLP) tools during recruitment efforts; however, these may inadvertently discriminate against certain applicants if they don’t recognize specific dialects or cultural nuances within submitted documents. Again, grain of salt. Don’t know how to do that?

IT 52

IT Content Writing Style Text 52

ContentWriters

OCTOBER 12, 2022

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing.

Brand 108

Brand IT Social Media Editorial 108

Smart Blogger

NOVEMBER 23, 2022

So they ran redefined their marketing strategy and ran campaigns targeting women shoppers. They recruited former wide receiver, Isaiah Mustafa, to star in the ad. Consider : What wacky marketing tactics, help you stand out from your competition? Related Reading: 7 Content Marketing Examples That’ll Inspire You (2022).

Marketing 115

Marketing Social Media Brand Awareness Advertising 115

Neil Patel

DECEMBER 23, 2020

Artificial intelligence is capable of writing fiction and plausible news stories , so it’s no surprise that it’s also capable of much simpler content creation tasks. I’m not saying you should turn your whole content marketing strategy over to robots. What about content creation at scale though? Hiring Talent.

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Neil Patel

APRIL 13, 2021

If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. You can work with multiple influencers across the platform, and you can recruit more talent as you go. You’re not limited to one influencer, either. The upshot?

Engagement 124

Engagement Social Media Agency Recruitment 124

Neil Patel

MAY 7, 2021

Nonprofit marketing goals may be more complicated. It’s not necessarily about making a sale; rather, the advertising goals might include: gathering donations spreading awareness building follower base recruiting volunteers promoting an event encouraging involvement. That’s just the nature of things.

Ads 128

Ads Marketing Recruitment Social Media 128

Content Marketing Institute

NOVEMBER 8, 2017

Amy Schmittauer Landino, a consultant in video content marketing and author of the book Vlog Like a Boss, spilled her secrets at Content Marketing World in her talk How to Create and Repurpose Video Content for More Attention. While I won’t reveal everything (how sexy would that be?)

Recruitment 83

Recruitment Script Long Form Content Audience 83

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Marketing 53

Marketing Portfolio Recruitment Construction 53

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Neil Patel

NOVEMBER 11, 2020

Freelancers with experience in writing industry-specific content, including style guides, do exist. There are various freelance recruitment platforms, such as Freelancer and Upwork. If you can find a freelancer with experience creating a style guide in your field, then even better!

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Contently

FEBRUARY 7, 2023

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? Sometimes, I feel more like a content machine than a content strategist. Creativity.

Creativity 137

Creativity Content Marketing Marketing Recruitment 137

Neil Patel

FEBRUARY 4, 2021

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Audrey Fairbrother, marketing manager, Worldwide 101. Click To Tweet.

Content Marketing 87

Content Marketing Recruitment Marketing Content 87

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JANUARY 3, 2019

Include the elevator pitch and other key messaging, so your content creator understands how the company positions itself and what kind of language to weave into the piece. If a company has more than one audience (for example, a recruitment company might have job candidates and recruiters), then be specific. Who is the audience?

Content Marketing 94

Content Marketing Content Creator Recruitment Marketing 94

Neil Patel

JANUARY 20, 2021

Most people form groups around: Their brand/business Their products/services A specific lifestyle e.g. a book club or a journalling club Specific topics e.g. a content marketing group. Offer a bonus referral gift to anyone who recruits other members. Don’t solely promote or sell your content and products.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Content Marketing Institute

OCTOBER 14, 2017

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

Content Marketing 84

Content Marketing Publisher Publishing Publishing 84