Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

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Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Click To Tweet.

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Contently

MAY 11, 2024

It’s a good idea to subscribe to local news sites and sign up for alerts on local events relevant to your industry (e.g., Asking local influencers to share their experiences or hosting community events are other avenues to explore. Don’t forget to amplify their content on your own website, blog, and social accounts.

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SEO Content Food Social Media 97

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Do it half-hearted. Do it half-hearted. Come up short.

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Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

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Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Time to do more.

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Content Marketing Institute

DECEMBER 28, 2017

HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Unfetter your thinking before you make editorial plans. As marketers, we may feel forced to run campaigns to meet established monthly sales goals.

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Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

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Pronto Marketing

NOVEMBER 5, 2020

“Content marketing is all the marketing that’s left.”. 70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. 3 B2B content marketing tips.

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Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

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Management Freelance Content Management System Content 124

Content Marketing Institute

OCTOBER 7, 2017

09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Source: Content Marketing Institute ).

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Make a Living Writing

APRIL 15, 2024

from the Editorial Freelancers Association) to enhance your credibility. Content strategy and consulting Experienced writers can transition into content strategy and consulting roles, where they help businesses develop comprehensive content plans, editorial calendars, and brand messaging strategies.

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Smart Blogger

FEBRUARY 20, 2023

Event Marketing Manager National Salary Range: $ 50,000 to $108,000 Event Marketers plan and execute company-hosted events. It also requires 3-5 years of experience in social media, brand, or project management. These fun, memorable experiences increase customer engagement and loyalty.

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Make a Living Writing

DECEMBER 17, 2023

They list a blackhole editorial@ email address, so take time to research which editor is best-suited for your topic. Pay depends on assignment Smart Blogger regularly invites writers to craft posts on content marketing and freelancing through its job board. Adoptive Family accepts pitches on all aspects of the adoption process.

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The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

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Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. . HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Register by Dec.

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Content Hacker

FEBRUARY 19, 2024

By selecting strong SEO keywords and implementing smart linking, you’ll position your brand and your content for success. Create an Editorial Calendar So, you’re ready to turn your blog into a bustling hub of awesome content, right? Say hello to your new best friend: the editorial calendar.

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Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

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The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing.

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Publishing Trends

DECEMBER 19, 2022

Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Coffey , SVP of Communications and Events, has left the company. At Audible , James Finn joins as Head of Global Brand and Content Marketing. At Macmillan , Ajay Roy joins as COO. January 5-8.

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Architecture Agency Finance Editorial 85

BKA Content

APRIL 16, 2023

Although this content writing tip is crucial for the growth of your business, it is even more so for the development of focused, effective content. Build a Web Content Strategy Your editorial calendar will serve as the cornerstone of your content marketing strategy.

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Writing Web Content Content Writer Content 82

The Creative Penn

NOVEMBER 25, 2022

The following editing associations offer directories and job posting services: The Editorial Freelancers Association (US), the Chartered Institute for Editing and Proofreading (UK), the Institute for Professional Editors (Australia and New Zealand), and Editors Canada. Consider each editorial suggestion on its own merit.

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ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.

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Content Marketing Institute

MARCH 5, 2018

Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense. As with any content marketing initiative, avoid the one-and-done approach. Is livestream a component of your content marketing? Define your audience.

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Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. Sorry, B2B marketers, you’re not off the hook. But I made myself do it. His secret?

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Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing.

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Brand IT Social Media Editorial 107

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

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Animalz

AUGUST 22, 2022

What if you could create content marketing images that made the reader smarter—and made you a better writer? It’s worth considering why featured images have become a standard part of most editorial processes. Every graphic on the Animalz blog was created using free tools (and without any design expertise). Here’s how it happens.

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Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

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Management Electronics Media Architecture 72

Content Marketing Institute

JANUARY 24, 2019

By discovering new content ideas , tracking branded content, and analyzing top brand leaders and competitors, this tool will improve your content engagement. Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags. Register today for the April 8-10 event in San Diego.

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Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Does it fit in with our editorial mission ? Current events.

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Content Marketing Institute

NOVEMBER 14, 2017

If CMI launched today, there is no way it could compete as a broad education and training site for content marketing. We would have to focus on a niche like nonprofit content marketing or content marketing for financial services companies. What platform makes the most sense to distribute the content ?

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