Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in! But what about the middle?

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. That’s content marketing in a nutshell. How’s it doing in 2021?

Content Marketing 143

Content Marketing Marketing Content Social Media 143

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

Sales 98

Sales Content Marketing Marketing Content 98

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 139

Content Marketing SEO Marketing Content 139

Ahrefs

NOVEMBER 30, 2023

Animalz) On average, engagement starts to drop after 7 minutes of reading. 85.19% of all blog traffic comes from organic search. Medium) People rarely read online — a pattern that hasn’t changed since 1997. They’re far more likely to scan … Read more ›

Content Marketing 120

Content Marketing Marketing Content Engagement 120

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Contently

FEBRUARY 17, 2023

Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. This is good news for businesses and their marketing teams. What is Augmented Reality?

Engagement 126

Engagement Entertainment Marketing Medical 126

Verblio

OCTOBER 20, 2022

Today, we will examine what AI is likely to mean for content marketing and how it is already playing a role in the process. Machine Learning In Content Marketing Today. Whether you want to believe it or not, AI has already arrived in the realm of content marketing. Machine Learning in Content Marketing.

Content Marketing 90

Content Marketing Marketing Content Manufacturing 90

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. Publish relevant content.

SEO 126

SEO Content Marketing Marketing Content 126

Neil Patel

DECEMBER 29, 2020

Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Memes are all about creating engagement and community by communicating something that everyone in your circle understands. million followers.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Content Marketing Institute

MARCH 9, 2020

On the surface, engagement seems like an ideal goal. You may want to rethink engagement’s role in your content marketing strategy. Continue reading → The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute.

Engagement 124

Engagement Marketing Content Marketing Content 124

Constant Content

JANUARY 18, 2023

Few professional writers or content marketers will have missed the ongoing buzz surrounding artificial intelligence writing tools like ChatGPT. They are often used to compile summary reports about the stock market, sports results, weather forecasts, and other topics where raw figures are the basic information to be delivered.

Content Marketing 98

Content Marketing Writer Marketing Content 98

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time. It’s a winning formula.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Shorthand Content Marketing

FEBRUARY 28, 2023

When most businesses start to do marketing for their brand, they become impatient for results. But many business owners get impatient with content marketing as well. They misunderstand the real purpose of content marketing, and why it takes longer to ‘work’ for your business.

Content Marketing 64

Content Marketing Marketing Content Content Creation 64

Express Writers

JANUARY 1, 2024

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. However, it’s not just about adapting to market changes. Well, let that be proof that video isn’t going anywhere anytime soon.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Express Writers

DECEMBER 8, 2022

As the year winds down, everyone is thinking ahead to their 2023 content marketing strategies. We find ourselves asking questions such as… Which content formats are worth focusing on? To help you get started on planning for next year, we talked all about 2023 content marketing predictions in this month’s #ContentWritingChat.

Content Marketing 66

Content Marketing Marketing Content Social Media 66

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Where to increase your content spend.

Content Marketing 138

Content Marketing Marketing Content Content Creator 138

ContentWriters

FEBRUARY 21, 2024

They seemed poised to revolutionize the business landscape, especially in the creative, marketing, and tech industries. Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation?

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Contently

DECEMBER 14, 2022

Quiet quitting refers to an employee who is there to collect a paycheck and isn’t emotionally or intellectually engaged. And companies are scrambling to figure out how to get their teams re-engaged and excited about their work. Before you can help your team re-engage, you need to be able to spot the signs of quiet quitting.

Content Marketing 105

Content Marketing Marketing Content Freelance 105

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. Another 38% added more personalization to their content with AI, which led to better customer satisfaction.

Content Marketing 83

Content Marketing Content IT Marketing 83

Copywriter Collective

JANUARY 23, 2024

According to research by Oberlo , around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. In this article, I am going to discuss some of the best tools that marketers can use in this regard.

Content Marketing 52

Content Marketing Marketing Content Copywriter 52

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Contently

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The good news is there’s no need for marketers to pivot careers just yet. Yet, despite the personalization, all these content marketing efforts still remain consistent with your brand’s core identity.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 109

Content Marketing Brand Awareness Marketing Content 109

CopyBlogger

NOVEMBER 24, 2023

Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.

Engagement 123

Engagement Content Creator Content Content Marketing 123

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. Often, companies will simply share general content to please everyone. This will expand your audience and grow your business. Seems easy, right?

Engagement 98

Engagement Audience Content Content Marketing 98

Express Writers

MARCH 14, 2023

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

Content Marketing 85

Content Marketing Marketing Content Education 85

ContentWriters

JUNE 21, 2023

In the world of content marketing, artificial intelligence (AI) has become a hot topic. These polls shed light on how professionals are incorporating AI into their content strategies. These polls shed light on how professionals are incorporating AI into their content strategies.

Content Marketing 52

Content Marketing Marketing Content Creation Writing 52

BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

Copywriter 65

Copywriter Copywriting Content Marketing SEO 65