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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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How Content Marketing Drives Sales

BKA Content

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

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What is Content Marketing?

Content Hacker

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”?

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Content Marketing Guide for Insurance Companies

BKA Content

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

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Content Marketing Vs Social Media Marketing: Finding the Right Balance

BKA Content

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

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5 Mobile Content Marketing Strategies for 2023

Shorthand Content Marketing

The majority of the time, consumers see your social media posts, blog posts, and white papers on their phones or tablets. What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. What is Mobile Content Marketing?