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How to Create Long-Form Content (& Why It Matters)

Content Hacker

It would be easy to assume that long-form content is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-form content reigns supreme. Learning how to create long-form content is therefore a waste of time. Overwhelmingly, written content.

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When You Should (and Shouldn’t) Create Long-Form Content

Content Marketing Institute

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-Form Content appeared first on Content Marketing Institute.

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How Content Marketing Helps Business Growth

Content Hacker

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

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Boost Your Brand with Optimized Content Marketing Essentials

Content Hacker

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. Optimizing for Backlinks Don’t Know How to Start Optimizing Your Content? What is Content Optimization? It’s smart, it’s insightful — it should be the talk of the town. What gives?

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How to Establish a B2B Content Marketing Strategy

ContentWriters

A solid content strategy enables you to deliver your message in a consistent way while maximizing resources and business outcomes. For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results.