Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 88

Management Content Marketing Marketing Storytelling 88

Smart Blogger

JUNE 9, 2023

Discovering the best time to post on social media can feel like searching for a needle in a digital haystack. We’ve collated data from top platforms and marketing studies to identify those sweet spots where engagement soars. Ready for a deep dive into your social media success? Let’s dive right in!

Social Media 78

Social Media Media Post Storytelling 78

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. From blog posts to social media buzz, it’s a game-changer for businesses big and small.

Content Marketing 90

Content Marketing Brand Awareness Marketing Content 90

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 68

Content Marketing Marketing Content Content Creation 68

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

Sales 98

Sales Content Marketing Marketing Content 98

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing 73

Content Marketing Manufacturing Marketing Content 73

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Content Marketing Institute

AUGUST 2, 2018

“If my media relations team can figure out how to build a bot, I bet any number of you can also figure out how to build a bot.”. When Wolf’s Ridge Brewing needed help directing guests’ attention to their talented chef’s cuisine, Whaling’s team spurned conventional ideas such as social media posts, email marketing , media outreach, etc.

Storytelling 96

Storytelling Brand Marketing Hospitality 96

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 88

Content Marketing Marketing Content Creation Content 88

ContentWriters

JUNE 21, 2023

In the world of content marketing, artificial intelligence (AI) has become a hot topic. These polls shed light on how professionals are incorporating AI into their content strategies. One of the most significant shifts we’re seeing is the growing intersection between artificial intelligence (AI) and content marketing.

Content Marketing 52

Content Marketing Marketing Content Creation Writing 52

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Be honest Financial content marketing is tough to create for many reasons.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Define your verbal strategy. Portfolio thread.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 101

Content Marketing Retail Storytelling Marketing 101

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Animalz

JUNE 28, 2023

Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Sacra , a private markets research company, performs this magic daily. Essentially, investors needed a Bloomberg or Morningstar for private markets. Take an ounce of business analysis. Sounds like alchemy, or perhaps a fairy tale?

Storytelling 96

Storytelling Social Media Banking Landing Page 96

Jane Friedman

JANUARY 12, 2024

Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences. Storytelling is another important piece of the content pie.

Content 102

Content Storytelling Consulting Promotion 102

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 90

Content Marketing Storytelling Marketing Content 90

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Content Marketing 108

Content Marketing Marketing Medical Content 108

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Our clients and prospects are deluged with content all the time.

Content Marketing 64

Content Marketing Art Director Creative Director Storytelling 64

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 106

Content Marketing Marketing Content Editorial 106

Content Hacker

JANUARY 31, 2024

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1.

Brand 52

Brand Storytelling Content Content Creation 52

Smart Blogger

FEBRUARY 23, 2024

But how do you increase your chances of finding that valuable life-changing social media content? Since its creation in 2006, Twitter ( now called X ), has evolved from a simple social media platform for sharing short messages to a massive hub for global communication. Let’s begin.

Social Media 85

Social Media Concept Digital Marketing Storytelling 85

Shorthand Content Marketing

OCTOBER 7, 2022

An Example of Professional Content Writing. By contrast, the website 9 to 5 Mac is an example of excellent work by a content marketer. For those who are interested in the Apple brand and upcoming products, it is valuable content. Research your business to understand your core marketing goals.

Copywriter 97

Copywriter Copywriting Writing Content 97

Express Writers

NOVEMBER 8, 2022

This most often happens after discovering their content (blog post, social media post, etc.). Here are some examples of elements that can make up a sales funnel: Exclusive Content: Often, brands offer exclusive content that can be accessed in exchange for sharing your name and email address.

Sales 98

Sales Marketing Storytelling Social Media 98

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. New sales copy for the dust jacket: Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. But that’s not true.

Sales Copy 78

Sales Copy Copy Sales Storytelling 78

Smart Blogger

JANUARY 22, 2024

Leverage Social Media In the digital era, consistent social media marketing reigns supreme in boosting brand awareness. Content Marketing Content marketing is the art of storytelling that captivates your audience while subtly promoting your brand.

Marketing 93

Marketing Persuasion Social Media Brand Awareness 93

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 89

Content Marketing Government Marketing Food 89

Copywriter Collective

MARCH 8, 2024

Businesses must be clever and adaptable in an ever-changing marketing landscape. Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media.

Marketing 52

Marketing Storytelling Copywriter Copywriting 52

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 96

Content Marketing Marketing Content Content Creator 96