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How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

Content Marketing Institute

That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Continue reading → The post How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing appeared first on Content Marketing Institute.

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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

Similarly, Penguin (the fan-titled the “webspam algorithm” ) has seen a few changes over the last few years – meaning the anchor text you use in your backlinks and internal links is more important than ever. However, before we start, you have to understand how anchor texts work at all. What Are Anchor Texts, and Why Bother?

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Drop Great Anchor Text To Keep Your SEO Strategy Afloat

Content Marketing Institute

As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers). Continue reading → The post Drop Great Anchor Text To Keep Your SEO Strategy Afloat appeared first on Content Marketing Institute.

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22 Proven Content Marketing Examples to Inspire Your Strategy

Backlinko

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

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6 Ways To Elevate the Text-to-Audio Experience for Your Content

Content Marketing Institute

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.

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Boost Your Brand with Optimized Content Marketing Essentials

Content Hacker

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. Table Of Contents: What is Content Optimization? The Importance of Content Optimization Making Your Content Visible And Impactful How Do You Know If You Need Content Optimization?

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Content Marketer for Hire—Why Marketers Are Prioritizing Talent

Contently

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report.