Contently

JANUARY 3, 2023

Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Why does AI ethics matter?

Content Creation 124

Content Creation Government Electronics Content 124

Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. What’s the Difference Between a Chief Content Officer and a Chief Marketing Officer?

Content Creator 98

Content Creator Content Agency Social Media 98

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Yes, we marketers wear many hats.

Content Marketing 101

Content Marketing Marketing Content Government 101

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 96

Content Marketing Marketing Content Content Creator 96

The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

Content Creation 94

Content Creation Content Keywords Promotion 94

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. ” Evaluate new ideas by potential revenue.

Management 124

Management Freelance Content Management System Content 124

The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing.

Marketing 59

Marketing Content Creation Content Creator Content 59

Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. APA, MLA), and consider obtaining certifications (e.g.,

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter? Why is that?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

ContentWriters

MARCH 15, 2023

Creating a content style guide can be daunting, especially when starting from scratch. A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. What Is a Content Style Guide? But it doesn’t have to be overwhelming.

Brand 98

Brand Editorial Content Writing Style 98

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Bramework

DECEMBER 1, 2023

Maybe you’ve heard that “content is king.” In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers.

Content 52

Content Entertainment Brand Awareness Education 52

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year. What is content scalability?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Bramework

AUGUST 1, 2023

Content writers, like you and me, recognize that finding time to write can be hard, and increasing productivity can seem even more challenging. Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out.

Blog Post 98

Blog Post Publisher Publishing Publishing 98

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

APRIL 17, 2018

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? HANDPICKED RELATED CONTENT: Style Guide: How to Write One for Your Brand. Now, cast a critical eye on the content.

Brand 112

Brand Content Creator Electronics Editorial 112

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience.

Audience 101

Audience Landing Page Entertainment Content 101

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. Sorry, B2B marketers, you’re not off the hook. His secret?

Content 84

Content Editorial Contractor Persuasion 84

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Your best #content bet?

Writer 109

Writer Content Freelance Editorial Team 109

Buffer

NOVEMBER 16, 2015

The good news: your boss or client is totally on board with your running content marketing. The challenge: she wants to see a content marketing plan. Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? I’ve been there.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Powered

JUNE 25, 2022

The modern internet relies on content to function. Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Everybody is creating new content, and some of it looks better (or performs better) than others.

Content Creation 52

Content Creation Web Content Content Keywords 52

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. And, on Facebook, you have no control over advertising running next to your content. Is livestream a component of your content marketing?

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

JULY 2, 2018

Lousy content comes in many forms – cliché, repetitive, arrogant, boring, busy, and maybe a tad too SEO-focused. If you want to win loyal readers and create strong readership relationships, you must create memorable content. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. writingtips ? Click To Tweet.

Content 107

Content Entertainment Content Creator Storytelling 107

Content Powered

APRIL 13, 2023

One of the most common questions I get from people, including clients and prospective clients, is whether or not it's okay to copy content from elsewhere and post it as a blog article on their site. If you spent time creating a piece of content, why not use it anywhere you can? Let's dig in! The trouble here is not legal; it's SEO.

Copy 97

Copy Website IT Blog 97

Neil Patel

OCTOBER 8, 2020

Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. Here are questions to consider when planning the activities in your marketing calendar: What does my audience need? How will they interact with my content?

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. But trust me, content strategy is not just for Marketing teams.

Social Media 52

Social Media Media Management Copy 52

Smart Blogger

OCTOBER 31, 2022

Previous job postings include: Content writer for a fashion game Lifestyle commerce writer Copywriter. Content Writing Jobs is another job board. Previous job postings include: Fashion features writer Fashion marketing strategy analyst Junior copywriter. Strategically is a London-based content marketing agency.

Writing 69

Writing Contractor Freelance Copy Editor 69

Content Marketing Institute

JANUARY 10, 2018

The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Content Marketing Institute

FEBRUARY 27, 2018

Where does that leave the millions and millions of other “content opportunities”? Innovative marketers are embracing a solution – the slow content marketing movement. If your aim is to drive leads, you don't need to make more #content, just more effective content. How to do slow content marketing.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145