Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

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Editorial Team Editorial Content Creator Content 85

BKA Content

NOVEMBER 14, 2022

Where To Find A Legal Content Writer. Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. What Is a Legal Content Writer? Why Your Law Firm Needs a Legal Content Writer.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Let’s dive in!

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.). Impossible, you say.

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Editorial Team Content Editorial Content Marketing 102

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

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Brand Content Editorial Team Social Media 99

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” It’s a mainstay of modern marketing. Email marketing.

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Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

APRIL 24, 2018

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.

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Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

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Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

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Content Editorial Team Entertainment Content Creator 95

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Click To Tweet.

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Editorial Team Content Editorial Communication 90

The Write Life

JANUARY 9, 2024

Study the magazine or website to get a feel for the tone and content. The Dodo This website posts entertaining, highly shareable animal videos and stories. Or an expert post about natural cat health and wellbeing? In addition, you’ll receive extra compensation ($100) if your post becomes popular on social media.

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Writing Editorial Team Entertainment Editorial 98

Neil Patel

NOVEMBER 11, 2020

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. Elements of a Style Guide.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

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Editorial Team Editorial Concept Content 98

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Click To Tweet . Share and curate knowledge.

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Content Marketing Marketing Editorial Team Search Engine Optimization 89

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. Building a multi-language #contentmarketing team requires planning, not a huge budget.

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Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

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Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them. I’ve been a quote junkie since I was a kid.

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Content Marketing Marketing Content Editorial Team 91

Make a Living Writing

FEBRUARY 10, 2023

Contact: Submit your content or pitches to Pete Rizzo , Editor or reach out via LinkedIn. CoinGigs CoinGigs functions as a regular freelance gigs portal requiring users to signup, post jobs, search and apply to gigs, and create freelancer profiles. Rate: Contracted. These opportunities pay only in cryptocurrency. Use discretion.

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Writer Finance Banking Freelance 94

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

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Writer Content Freelance Editorial Team 106

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

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Content Editorial Team Keywords Construction 100

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. But you don’t need to.

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Content Editorial Team Banking Editorial 87

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

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Content Marketing Government Marketing Food 85

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

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Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. If you take away only one thing from this post, let it be Paul’s mantra: “Try it!”. Online media, such as The Washington Post, recommend articles based on your reading history.

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Marketing Content Agency Content Marketing 104

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video brings more search traffic.

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Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Marketing Content Content Creation 102

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

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Agency Editorial Editorial Team Copy Editor 63

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Are you ready to create some DIY visual content?

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Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. TIP: Instagram limits users to 30 hashtags per post.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MAY 23, 2018

But it’s not always easy to find the time to read all that great content. When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences.

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Marketing Editorial Team Editorial Text 100

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. And, on Facebook, you have no control over advertising running next to your content. Is livestream a component of your content marketing?

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Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. HANDPICKED RELATED CONTENT: How and Why (or Why Not) to Build a Chatbot. Social media really is for socializing. Be fearless.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. Plan these three elements carefully to create a compelling bio: The content.

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Landing Page Editorial Team Editorial Social Media 108

Smart Blogger

FEBRUARY 20, 2023

Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO.

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Marketing Collaboration Social Media Digital Marketing 89

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. Our new publishing frequency.

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Publisher Publishing Publishing Editorial 95