Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

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Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

MAY 23, 2018

But it’s not always easy to find the time to read all that great content. HANDPICKED RELATED CONTENT: 16 Apps and Tools to Keep You Productive and Sane. Sarah Mitchell, director of content strategy, Lush Digital Media.@Apple Use @evernote for to-do lists, content ideas, business plans, notes, etc. via @arniek.

Marketing 101

Marketing Editorial Team Editorial Text 101

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Check it out!

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Marketing Content Agency Content Marketing 105

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. HANDPICKED RELATED CONTENT: How and Why (or Why Not) to Build a Chatbot. Social media really is for socializing. Be fearless.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

Website 108

Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

APRIL 27, 2018

Plan these three elements carefully to create a compelling bio: The content. The bio content or text is the most important element. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template].

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

JANUARY 15, 2019

Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you how to repurpose your live content to get more from your efforts. Video makes for great email content.

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Landing Page Editorial Team Editorial Text 91

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. What about you?

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Medical Proofreader Government Editorial Team 93

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Next, you need to conduct a content audit.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. This is a simple tool that will auto-expand snippets of text. Content Generation. Perhaps the biggest opportunity for outsourcing is through content generation.

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Freelance Projects Manufacturing Social Media 141

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

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Promotion Editorial Content Social Media 50

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills.

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Freelance Writing Portfolio Proofreader 126

ProBlogger

MARCH 16, 2014

Moreover, the majority of these blogs were full of ads, they had a bad content, awful (let’s be honest) design, and no social presence at all. How often is the content being updated? A quality of this blog’s content (just take a look whether all articles have affiliate links and are built to sell something or not.

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Post Editorial Team Proofreader Editorial 47

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

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SEO Editorial Team Content Management System Editorial 52

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. compelling content to promote.

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Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How to Find Out Why Google Hates Your Content (And Steps to Fix It). Time spent on a page matters with SEO and content marketing.

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Content Marketing Website SEO Healthcare 110

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. To boost the odds of that happening, I have to ensure that my content gets in front of as many people as possible, and to do that I have to promote it. SujanPatel Click To Tweet.

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Promotion Content Social Media Editorial Team 110

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. Tell them to list search queries people might enter in at Google or Bing which might indicate that they are interested in your product, service, or content. The long tail!

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Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. To create more engaging webinar content, tap the power of technology.

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Script Content Editorial Team Social Media 222

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

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Keywords Concept Content Editorial Team 111

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. We are, too.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

NOVEMBER 29, 2018

HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing. Create a solid background for your text to pop. Create a solid background based on the color palette used in the previous Stories and make your text pop. Click the text icon (“Aa”) in the top right corner.

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Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

JANUARY 25, 2018

Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. A content audit is an analysis of the inventory.

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Content Editorial Editorial Team Social Media 104

Content Marketing Institute

MARCH 29, 2018

These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. Marketers learned firsthand at ICC from content professionals who are experimenting with the latest tools and strategies and have lived to tell their tales.

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Content Editorial Team Script Copy 104

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. This list of practical tools can help you give your existing content a new life.

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Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

JULY 17, 2018

But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops. Google didn’t drop all your content into a new world and expect you to adapt. HANDPICKED RELATED CONTENT: Oops! Will websites be delisted?

SEO 85

SEO Editorial Team Keywords Engineering 85

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. HANDPICKED RELATED CONTENT: Is Your Social Content Picture-Perfect or Merely Taking Stock? Know your customers.

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Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JUNE 6, 2018

Centering your team’s approach on assisting these consumers can transform your results. In her Intelligent Content Conference presentation, Customer Experiences: One Step, One Second , Alana shares how to deliver a user experience that can transcend brand loyalty and outdo your competitors’ offerings. Facebook Messenger.

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Landing Page Editorial Team Recruitment Editorial 97

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: The Age of the Wisdom Worker Is (Still) Just Ahead. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. HANDPICKED RELATED CONTENT: A Step-by-Step Process for Scoring Your Content. What is modeling? How you use a predictive model.

Social Media 102

Social Media Media Editorial Team Editorial 102

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Inventory your content.

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Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. The left button icons relate to the content of the preceding story.

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Editorial Team Editorial Storytelling Text 110

Content Marketing Institute

AUGUST 6, 2018

What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Ann Handley, c hief content officer, MarketingProfs. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Click To Tweet.

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Social Media Media Marketing Storytelling 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Follow #blog promotion checklist to squeeze every last drop from your content, says @BrodyDorland. Follow this blueprint consistently to make some noise with your content marketing.

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Promotion Editorial Team Blog Blogging 97

Content Marketing Institute

OCTOBER 20, 2017

I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. See what inspires you given your content marketing strategy , audience, and formats. Data-driven visuals.

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Blog Post Post Content Blog 110