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19 A/B Tests You Should Run on Your Website

Neil Patel

For your blog, your long-form copy, and most of the text on your website, always go with black (dark) text on a white (light) background. For your calls to action and other smaller, more impactful text elements, however, test each of the basic eight colors (or whatever colors fit with your design). Back when the 2007 U.S.

Website 145
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7 Things to Include in a One-Pager

Grammarly

When they’re used for marketing purposes, think of a one-pager like a landing page. Just like a landing page, a one-pager is focused on a specific offer and written in a direct tone that aims to make the reader want to take advantage of the offer. Here are a couple reasons why: It keeps the copy shorter.

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SaaS Websites: Is shorter copy really better?

Copyhackers

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. It’s too long.”. If so, why?

Copy 52
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Is It Better to Embed Videos or Link to Them?

Neil Patel

There are currently two ways to place videos on your landing pages or website—link or embed videos. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page. Which method should you choose?

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15 Lucrative Ways to Use Facebook Carousel Ads

Neil Patel

Each carousel card has a URL that users can click to view a specific product page or landing page. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landing pages. Include a URL to specific product pages of featured products or your mobile app download page.

Ads 116
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Understanding Google’s Bard AI & How it Plays Into SEO 

The Hoth

Yet, Bard’s rollout has been anything but smooth, as the chatbot made a factual error in its very first demo, causing parent company Alphabet Inc.’s While the initial demo failed to wow customers, the company made some necessary adjustments, and users were able to join a waitlist to chat with Bard on March 21st.

SEO 109
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7 Tips to Highlight Product Features on Your Website

Neil Patel

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Each target customer should have a dedicated landing page where you speak exclusively about relevant product features.

Website 142