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Who Needs a Marketplace Copywriter?

Melanie Saxton

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

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Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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10 Examples of How Content Creators and Teams Are Using AI

Buffer

The team paused using the AI tool to build better editorial processes and has committed to refining it to suit their editorial standards and needs. The agency emphasizes that AI-generated content will never be directly "copied and pasted" onto a site without undergoing human editorial review.

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12 Qualities of Great Content Marketers

Neil Patel

They are qualities that will help your content marketer uncover different angles, content gaps , and storytelling ideas that will make your content stand out. Tracking engagement metrics to adjust your strategy and editorial calendar accordingly. Maintaining an up-to-date editorial calendar. How did they do it?

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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Artie Bennett , executive copy editor, will retire on November 10.

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How Much Do Authors Make in 2023? (+ 4 Key Income Factors)

Smart Blogger

These are continuous payments made to authors based on the number of copies sold. Royalties usually range from 7% to 15% of the book’s sale price, depending on factors like the format of the book (hardcover vs. paperback) and the total number of copies sold. After an advance, we step into the realm of book royalties.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes.