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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Anyway: writing.

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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.

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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. Product Storytelling Framework. The problem.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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Bust Through Writer’s Block to Create Killer Copy

Susan Greene

You don’t have to write the copy in order. Your page should look something like this: Healthcare Data Campaign HDC-5 3 sales emails January 30, 2023 Now at least you have something on the page. .” You may know of other copywriters who can crank out near-perfect copy with little-to-no preparation. What’s the date?

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How to Leverage Storytelling to Increase Your Conversions

Neil Patel

That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your great content and take action.

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What Are the Differences Between Customer Lifecycle Marketing and Traditional Sales Funnels?

Express Writers

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis. Let’s dive in!

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