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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions. This is where we get to compete.

Freelance 206
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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve.

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Optimizing Web Copy (with Keywords): Why You Should Never Sacrifice Content Quality

Express Writers

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator? Although optimizing your content is essential for generating more website traffic, it’s also crucial that you’re getting that traffic to convert.

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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. appeared first on Writing for the web - online copywriting and content writing. Almost every purchase we make is driven by emotion.

Writing 244
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17 Content Writing Tips You Need To Use

BKA Content

17 Content Writing Tips You Need To Use According to data reported by Time magazine , the average website visitor spends just 15 seconds before clicking away. In order to get new customers and increase overall sales, you need longer engagement than that! Two solutions: Hire a content writer or write better content.

Writing 82
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Book Marketing Ideas

Melanie Saxton

More importantly, they’ve found ways (paid and unpaid) to convert these efforts into book sales. The power of a WordPress website, professionally optimized, will showcase fun, compelling, and professionally written copy that attracts both readers and website traffic.

Marketing 130
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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

Writing copy isn’t limited to just the written word either. In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long.