article thumbnail

New Site or an Update…Sales Sizzle with Our Web Content

iWebContent

Did you know the right web content can increase sales? That’s because engaging content that’s easy to follow means visitors stay on your site longer. With the right web content on your product pages, it’s like having a super salesperson right on site! Learn more here.

article thumbnail

Make Your Web Content Accessible To All

David Meerman Scott

As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Custom Newsletter Services — Create and Connect through Newsletters and e-Blasts

Melanie Saxton

Newsletters are hyperlinked to your website, driving traffic to your content. Potential clients can take advantage of promotions and sales. Potential clients benefit from realtime news — tips, trends, and industry information. Potential clients can share your newsletters with others, further promoting what you offer.

article thumbnail

Book Marketing Ideas

Melanie Saxton

More importantly, they’ve found ways (paid and unpaid) to convert these efforts into book sales. I have populated numerous dozens of sites with keyword-rich, search engine optimized content that feeds the search engines and brings potential book buyers to author sites.

Marketing 130
article thumbnail

5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. Almost every purchase we make is driven by emotion. At its most basic level, we buy something because it makes us feel good. They know it works.

Writing 243
article thumbnail

It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

Emotional language holds our attention and closes the sale. The best copy, even back in the days of print, has always been copy that touches our emotions. Emotional hooks grab our attention. Emotional stories engage us at a profound level. To make this kind of approach work for you, it’s necessary to go all in on Emotional Intelligence.

Freelance 205
article thumbnail

The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. The question now is how we can be part of the future of writing online. Our role is to contribute the deep emotional layers of what it means to be human. In fact, emotion is the primary driver of all our purchase decisions.