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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

And yes, some of those advances will impact our work as freelance copywriters. Part of that plan could be to diversify the services you offer as a writer, and include one of two services that focus on AI. Part of that plan could be to diversify the services you offer as a writer, and include one of two services that focus on AI.

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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

This is a powerful message, and a great way to market your services, particularly if you start early and are among the first to talk to a company about the need for a Human In The Loop. Which is why you might want to take my course, Futureproof Copywriting.

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14 Top LinkedIn Profile Tips for Freelance Writers

Elna Cain

Instead, optimize your LinkedIn banner with important information about you and your service. As soon as I updated my profile, I started getting leads for those new services I mentioned (i.e., copywriting). So, open up the doors with business by using different terms and services to describe what you do!

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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

You can compile and review product reviews from Amazon, and service reviews from apps like Yelp. You can ask you clients for access to customer service transcripts and chatbot conversations. Ask any veteran copywriter or marketer, and they’ll tell you that emotional engagement plays a huge part in converting prospects to customers.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Or service reviews on sites like Yelp. Which desires can we speak to?

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

A Story of Contribution The Story: A nonprofit organization shares stories of volunteers who impact communities through their service. Its Impact: This story underscores the emotional rewards of altruism and community service, encouraging readers to consider how they too can make a difference.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

As well as leaning into emotion for your client work, you need to do the same with marketing your own services as a freelancer. Let clients and prospects know how you feel about their products and services. appeared first on Writing for the web - online copywriting and content writing.

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