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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

It’s about dramatically improving the performance of your copy and content. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. And writing with a high level of emotional intelligence achieves more than just closing more sales in the short term.

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7+ Conversion Copywriting Tips: Switch Surfers into Sales (2023)

Smart Blogger

Looking for inspiring ways to use conversion copywriting? You’ve heard you can move your website browsers into buyers simply by writing effective copy. We’ve broken down the key elements of conversion copywriting into bite-sized chunks for an easy-to-follow success recipe. It’s the same thing with marketing copy.

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It engages readers quickly and nudges to read on.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. They literally can’t afford to start publishing copy and content that sounds and feels “the same”. Generic, robotic copy not only dilutes their brand, but also reduces customer engagement.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Is the copy respectful and non-manipulative? Is the copy culturally sensitive?

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