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People Round-Up, Early October 2022

Publishing Trends

Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales. Gregory Brandenburgh joins Mango Publishing ’s international rights and sales team. Alice Mesjak joins Abraham Associates as Sales Rep. . Matt Mich moves up to Associate Manager, Custom Sales.

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Learn From the Best: 8 Inspiring Content Marketing Examples

Content Marketing Institute

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Click To Tweet. Case in point: Cleveland Clinic’s MyChart Patient Portal.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. Increase wine sales. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Where are the people? This kind of marketing makes wine intimidating.”. Lisa’s challenge was to make old-school cool.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC. Scanning headlines like “ Some small businesses are flourishing in the COVID-19 pandemic ”, I’m hearing crackling echoes of Ma Perkins in the storytelling ventures of Cleancult’s orange zest cleansers and Tushy’s bidets.

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Whether you are a freelance writer , blogger , content creator or business owner who wants to improve their sales pages and emails , you’ll find what you need at SmartBlogger. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content.

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Princess Bride Guide to Copywriting | Men With Pens

Men With Pens

At least, that’s how I always take it (as a creative writer) Reply Kelly January 20, 2010 at 3:20 pm Melinda, BWAH ha ha—I wasn’t going to mention not knowing who Joss Whedon is. Sour Sales Save Stores! Ulrich ( @maryeulrich ) January 20, 2010 at 7:22 am Google to the rescue: [link] Man in Black: They were both poisoned.