Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Collaboration Education Entertainment 110

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 217

Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. High Level Creativity: AI tools can be creative at a low level. But I don’t think they can make huge creative leaps, and don’t think they ever will be. But we can.

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Copywriter Copywriting Writing Storytelling 226

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Storytelling Videos.

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Creativity Storytelling Concept Audience 141

Smart Blogger

JUNE 7, 2023

Ah, the magic of creative writing! If you’ve ever felt the thrill of turning an idea into a story or a thought into a poem, then you understand the allure of creative writing. What is Creative Writing? (& What it Isn’t ) At its heart, creative writing is all about storytelling and expression.

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Creativity Writing Construction Entertainment 52

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Storytelling Script Content Creator Content Marketing 111

Ashleyn Writes

AUGUST 12, 2022

How to write on-brand microcopy I believe in the power of copywriting because it has a knack for storytelling and relating to your audience. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. And I guarantee you’ve used it before. Clarify that all.

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Brand IT Copywriter Copywriting 130

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 89

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

Elna Cain

OCTOBER 13, 2022

When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline. But what is a byline? And it can also be used to incentivize readers and clients to check out your site.

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Portfolio IT Freelance Storytelling 154

Credible Content

MAY 25, 2023

As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Good copywriting is not just about creativity and persuasion; it also requires a solid foundation of language and grammar skills. Innovative approaches to messaging and storytelling.

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Copywriter Copywriting Persuasion Writing 130

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?”

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Creativity Storytelling Content Food 97

Make a Living Writing

AUGUST 28, 2023

With his excellent storytelling skills he coaches his listeners with the foundations to write well which is crucial to supporting a good story and a good reader experience. Tune in weekly to listen to two friends, Parul and Matt, as they dive into the creative minds of writers. We hope these suggestions get you started!

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Writer Storytelling Creativity Concept 104

Melanie Saxton

OCTOBER 23, 2023

Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc. I’m a WordPress professional and specialize in creative content. Blogging done right is time-consuming. Learn more here and here. Blogging is not a stream-of-consciousness endeavor.

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Blogger SEO Search Engine Optimization Blog 130

Smart Blogger

JULY 12, 2023

Ever found yourself on social media, a pair of shoes catches your eye, and bam! You’ve purchased them without even leaving the app? It’s a whole new world of buying and selling, reshaping how businesses connect with customers. But what is it about social commerce that’s causing such a stir? How can it send your sales sky-high?

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Sales IT Social Media Storytelling 73

Jane Friedman

JANUARY 24, 2024

Storytelling remains an enduring and fundamental human talent. Ghostwriters are storytellers, and this is their moment. The Gathering of the Ghosts may be the first time dozens of storytellers-for-hire reveled in their creativity, diversity, and expertise, but it won’t be the last.

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Storytelling Collaboration Publisher Publishing 106

Smart Blogger

DECEMBER 11, 2023

Fiction captures our imagination with its diverse storytelling methods. Fiction captures our imagination with its diverse storytelling methods. It’s a realm where creativity knows no bounds, offering a variety of genres , key elements, and enriching benefits. Romance : Central to these stories are love and relationships.

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Storytelling Education Entertainment Concept 92

Jane Friedman

NOVEMBER 28, 2023

One such class addresses a storytelling weakness that shows up a lot in my writing and editing practice: high-tension scenes that rush to their finish with the speed of a bullet train. Going too fast is one of the biggest mistakes storytellers make, Dicks says. Grind them to a halt when possible.” No grain of sand before its time.

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Storytelling Writer Creativity Writing 113

Grammarly

OCTOBER 4, 2023

Fiction is a literary genre that encompasses imaginative storytelling. In fiction, authors use their creativity to write stories that are often for the purpose of entertainment, exploring themes, or artistic expression. Creative nonfiction can also be called literary nonfiction or narrative nonfiction. What is fiction?

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Prose Storytelling Education Creativity 83

Smart Blogger

DECEMBER 11, 2023

Novels are often used for literature and language courses to teach narrative analysis, creative writing, and cultural studies, while textbooks and reference books serve different educational purposes. Let’s get to the bottom of this literary puzzle, shall we? Book or Novel? Why Does it Matter?

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Storytelling Transportation Education Writer 103

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: The Secret to Hitting the Creative Sweet Spot. You have to break that up. I loved it.

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Creativity Storytelling Construction Projects 58

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign?

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Social Media Media Marketing Storytelling 126

Jane Friedman

OCTOBER 11, 2023

Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers. I was raising a child so hedged my bets by double majoring in developmental psychology and creative writing. It also features first-page critiques. Want to be considered? Expires Dec. Probably not.

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Writing Storytelling Creativity Writer 103

Buffer

SEPTEMBER 13, 2023

Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching. After all, an idea is only one part of a published piece of content.

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Content Creator Storytelling Creativity Banking 124

Freelance Writing Jobs

JANUARY 23, 2024

You can also leverage your solid writing skills and get creative with your introduction. Tell an engaging story Storytelling makes your PR writing more impactful in capturing attention and achieving your desired results. Statistics show that 72% of PR pros believe storytelling will be their most essential skill in the future.

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Writing Food Storytelling Freelance 73

Content Hacker

JANUARY 21, 2024

This genre offers readers an escape from the blunt edges of hard news by infusing human experience into storytelling. The goal here is not to replicate but rather to stimulate your creative juices by reading about diverse topics and unique storytelling methods. It’s not just about the facts; it’s an art.

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Writing Storytelling Writing Style Creativity 52

Grammarly

APRIL 9, 2024

This technique allows for a creative approach to developing plot, allows the author to adopt multiple perspectives, and sets the stage for innovative characterization. If you’re writing about a scientist’s latest discovery, you could include footnotes, reports, and field notes among your means of storytelling.

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Storytelling Script Communication Social Media 96

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency.

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Copywriter Copywriting Promotion Persuasion 130

Nick Ursborne

NOVEMBER 14, 2023

Creative fulfilment The formulaic approach isn’t creative. Ask any kid with paper and a box of crayons… being creative is fun! I’m following the rules, but I don’t feel that I’m putting any of myself into the work. More specifically, I don’t feel any human connection with my readers. Now I feel empowered. A good feeling!

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Copywriter Copywriting Writing Landing Page 234

Copywriter Collective

APRIL 18, 2023

Creative Engagement: Writing for Your Audience Effective and persuasive writing requires creative engagement with your audience, such as figuring out who cares about them and what they find interesting. The creative services team specializes in crafting persuasive copy for various industries. So, let’s dive in!

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Persuasion Copywriter Copywriting Storytelling 52

ContentWriters

DECEMBER 13, 2023

If your website has good traffic but conversion rates are low, a creative copywriter might be able to help close the deal by improving website headlines and call-to-actions (CTAs). In general, copy moves people down the sales funnel. Its function is transactional. Additionally, the ultimate goal of content is sales.

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Copywriter Copywriting Writer Writing 111

Susan Greene

FEBRUARY 8, 2023

But when you need to get an assignment done, you can push through to tap into your creative juices. Something – anything – on the page can be the little spark that lights your creative fire. In the book Tools of Titans , author Tim Ferriss quotes movie director Robert Rodriquez talking about the creative process.

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Copy Healthcare Copywriter Copywriting 130

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Brand Banking IT Entertainment 97

Grammarly

APRIL 19, 2023

They have a looser structure, more creative language, and just one requirement: to tell a story. You can be creative in a narrative essay because you’re writing a story rather than presenting and dissecting others’ statements or work. Step 3: Write your narrative essay Next, it’s time to write !

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Proofreader Writing Storytelling Creativity 85

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. It’s both, isn’t it? There’s always room to grow.

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Sales Copy Copy Sales Storytelling 78

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. We understand.

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Creativity Creative Director Content Creator Storytelling 68

Buffer

JULY 31, 2023

How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams. Artificial intelligence tools have become more accessible to non-technical users – even if they don’t always recognize it. Or edit it? Here are some of them.

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Content Creator Content Creation Editorial Content 90