Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 57

Storytelling Content Marketing Marketing Content 57

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Storytelling Videos. 73% of adults in the U.S List Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Ann Handley

FEBRUARY 25, 2022

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Has the pandemic made us more creative? You might think that the place to go to answer this “ is Marketing more creative now ” question would be the go-to big brands.

Creativity 98

Creativity Construction Storytelling Consulting 98

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Click To Tweet. Image source.

Storytelling 110

Storytelling Script Content Creator Content Marketing 110

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI?

Brand 89

Brand Storytelling Creativity Text 89

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Media Marketing Storytelling 126

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 91

Management Content Marketing Marketing Storytelling 91

Credible Content

MAY 25, 2023

Attention spans are fleeting, and competition is fierce in the world of advertising and marketing. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. By blending creativity, SEO savvy, and market insights, content can become a powerful tool in your digital marketing arsenal.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

The Creative Penn

NOVEMBER 4, 2022

You can find more future of creativity topics here. We love the writing, but then we realize that there's also a job of being an author which involves marketing and all the stuff that we'd love someone else to do. But we also realize that even if you go traditional, you always have to do some marketing. Together: Yeah.

Creativity 98

Creativity Writing Hospitality Writer 98

The Creative Penn

NOVEMBER 4, 2022

You can find more future of creativity topics here. We love the writing, but then we realize that there's also a job of being an author which involves marketing and all the stuff that we'd love someone else to do. But we also realize that even if you go traditional, you always have to do some marketing. Together: Yeah.

Creativity 98

Creativity Writing Hospitality Writer 98

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

Creativity 96

Creativity Storytelling Content Food 96

Credible Content

MAY 30, 2023

Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Creativity is a vital skill for professional content writers.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 69

Content Marketing Marketing Content Content Creation 69

Words Matter by Wix

NOVEMBER 19, 2020

The books listed below cover different aspects of writing, from creativity and inspiration, to advice from the experts, to , grammar and style : Writing Down the Bones , by Natalie Goldberg. Steal Like an Artist: 10 Things Nobody Told You About Being Creative , by Austin Kleon. Creativity and inspiration. by June Casagrande.

Creativity 81

Creativity Writing Storytelling Writer 81

Smart Blogger

JUNE 20, 2023

These marketing strategy examples are exactly what you need! Tesla’s Word-of-Mouth Marketing Remember when we thought we couldn’t buy a car online? Despite having an initial marketing budget that’s as scarce as a white rhino, Tesla rose from obscurity to global renown. Ready to breathe some fresh air into your brand?

Marketing 107

Marketing Social Media Digital Marketing Education 107

Make a Living Writing

AUGUST 28, 2023

About the Podcast: The “SPS Podcast” is a treasure trove of insights and expertise in the realm of business growth, book writing, and publishing, not to mention marketing. Tune in weekly to listen to two friends, Parul and Matt, as they dive into the creative minds of writers. Check out Creative Happy Writers 7.

Writer 104

Writer Storytelling Creativity Concept 104

Smart Blogger

SEPTEMBER 12, 2023

In the vast digital ocean of influencer marketing, it’s easy to get swept away by the allure of big celebrity names. Think of them as the best-kept secret of marketing, radiating authenticity and building trust in tight-knit communities. Well, in the realm of influencer marketing , this couldn’t be more accurate.

Marketing 96

Marketing Social Media Collaboration Food 96

Freelance Union

DECEMBER 21, 2023

Addressing this access and equity challenge, the Photo Hub emerges as a beacon of affordability and convenience, offering an extensive suite of photography equipment at the fingertips of creatives. "We're Photography is a competitive and expensive industry and creatives entering the space face many hurdles including money and access.

Freelance 110

Freelance Content Creator Storytelling Collaboration 110

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Melanie Saxton

OCTOBER 23, 2023

Organic SEO Blogging should provide value and is part of your marketing content efforts. Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc. I’m a WordPress professional and specialize in creative content. Emphasis on done right!

Blogger 130

Blogger SEO Search Engine Optimization Blog 130

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Brand Awareness Social Media Education 145

The Creative Penn

JANUARY 15, 2023

Do you lean into your curiosity and emotion when it comes to writing and marketing? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Standing out in a crowded market by using your intuition. It affects marketing decisions.

Writing 98

Writing Marketing Storytelling Writer 98

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g., Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Smart Blogger

JUNE 16, 2023

Have you ever wondered, “What is a digital marketer?” Whether you’re starting a new career path, or simply looking to understand the digital marketing world better, this guide is your compass. So buckle up, because we’re about to plunge headfirst into the dynamic universe of digital marketing.

Digital Marketing 83

Digital Marketing Search Engine Optimization Marketing Social Media 83

Smart Blogger

JUNE 13, 2023

And that’s precisely where digital marketing campaigns enter the picture. Defining the Magic of Digital Marketing Campaigns A digital marketing campaign is a coordinated, process-driven set of actions delivered using online marketing channels to achieve specific goals. It’s storytelling at its finest.

Digital Marketing 88

Digital Marketing Sales Marketing Social Media 88

Neil Patel

MARCH 10, 2021

Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. There are many reasons music works in marketing.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. What is Content Marketing? Content marketing is a strategic marketing channel that drives user and customer acquisition and retention through the consistent development and distribution of digital content.

Content Marketing 92

Content Marketing Brand Awareness Marketing Content 92

Content Hacker

MARCH 9, 2023

Consumer-generated marketing. With this approach to marketing, companies leverage customer-generated content such as reviews, testimonials, photos, or videos to promote products and services – all while creating a more personal connection between the brand and the target audience. But what does consumer-generated marketing really mean?

Marketing 97

Marketing Social Media Advertising Engagement 97

Smart Blogger

JULY 5, 2023

Looking to ace your Instagram marketing game? Unleashing Your Potential: Why Instagram Marketing? Instagram started as a photo-sharing app, but it’s evolved into a powerful marketing platform that can catapult your business to new heights. Is there a unique angle or storytelling method that you can adopt? Let’s begin!

Marketing 85

Marketing Entertainment Collaboration Brand Awareness 85

Smart Blogger

DECEMBER 11, 2023

Publishers market and position these books differently based on their type. Novels are often used for literature and language courses to teach narrative analysis, creative writing, and cultural studies, while textbooks and reference books serve different educational purposes. It’s all about the storytelling.

Storytelling 103

Storytelling Transportation Education Writer 103

Smart Blogger

DECEMBER 11, 2023

Fiction captures our imagination with its diverse storytelling methods. It’s a realm where creativity knows no bounds, offering a variety of genres , key elements, and enriching benefits. Historical Fiction : This genre offers a blend of accurate historical details with creative storytelling.

Storytelling 92

Storytelling Education Entertainment Concept 92

Jane Friedman

JANUARY 24, 2024

Even as it becomes tougher and tougher for an author to get a book contract with a big New York publisher, reputable hybrid publishers like Greenleaf and Amplify are multiplying, and self-publishing is opening up paths to market for nearly anybody. Storytelling remains an enduring and fundamental human talent.

Storytelling 104

Storytelling Collaboration Publisher Publishing 104

ContentWriters

JUNE 21, 2023

In the world of content marketing, artificial intelligence (AI) has become a hot topic. One of the most significant shifts we’re seeing is the growing intersection between artificial intelligence (AI) and content marketing. These figures underscore the growing importance of content marketing AI.

Content Marketing 52

Content Marketing Marketing Content Creation Writing 52

Smart Blogger

JUNE 29, 2023

Then exploring influencer marketing strategies might be just the ticket. There’s a lot to explore with influencer marketing, so let’s dive in! Demystifying Influencer Marketing In the digital marketing landscape , influencers are prominent figures with a substantial online following.

Marketing 72

Marketing Collaboration Script Digital Marketing 72

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

Digital Marketing 87

Digital Marketing Marketing Social Media Search Engine Optimization 87