article thumbnail

Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. Want to learn the art of persuasive marketing for your next campaign? What Is Persuasive Advertising? Persuasive advertising uses various techniques to convince the audience of a certain belief that leads to a purchase.

article thumbnail

What Is an Epithet? Definition and Examples

Grammarly

Argumentative An argumentative epithet is a type of rhetorical device used in debate or to be persuasive. While this type of writing can be powerful in persuasive writing and speech, argumentative epithets should be used with care. Definition and Examples appeared first on Grammarly Blog. What are some examples of epithets?

Prose 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Kairos? History, Definition, and Examples

Grammarly

In rhetoric , kairos refers to identifying situational context and a decisive moment for a persuasive argument. persuasive speaking. Rhetoric is traditionally broken down into three parts, or modes of persuasion, which make up what’s called the rhetorical triangle: ethos , pathos , and logos. When is kairos used?

article thumbnail

57 Metaphor Examples That’ll Pack Your Prose With Persuasion

Smart Blogger

We’ll start with a metaphor definition: Free Bonus: Click here to get a small, printable guide that breaks down everything you need to know about metaphors. Okay, so that’s the definition of metaphor… What is Figurative Language? Similes Simile Definition: A simile is the metaphor’s first cousin. What is a Metaphor?

Prose 116
article thumbnail

White Paper: Definition and Purpose

Grammarly

White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. A white paper is a persuasive document that is used in policy and B2B (business-to-business) marketing. They often feature persuasive copywriting. Consider this your complete resource for white papers.

article thumbnail

8 Ways to Get Powerful & Persuasive Client Testimonials (+ Examples)

Ashleyn Writes

I talk about templates all the time, but this one definitely worked on me. You’d definitely like the add-on upsell of being asked to hand address all of the envelopes … and you know it’s in her budget, she just thinks it will be “fun.” I’m guessing that it is template language, but it helped.

article thumbnail

10 Allegory Examples from Literature, Film, & Music (+ Definition)

Smart Blogger

Let’s kick things off with a simple definition, shall we? Allegory Definition The historic allegory definition stems from the ancient Greek word, ἀλληγορία , meaning other speak. 4 Types of Allegory Now that you know the definition of allegory and how to use it, let’s discover the different types.

Prose 123