Contently

NOVEMBER 29, 2023

For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. Keyword Research Utilize SEO tools to conduct keyword research to find what topics related to your industry are being searched for.

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

Neil Patel

JANUARY 26, 2021

For example, here’s the shortened URL for my video titled “How Digital Marketing Will Change in 2021”: [link]. 74% of respondents believe videos are more effective than blog posts for lead generation, according to Databox. Here’s a preview of how it looks on a demo WordPress site. Boost Average Time Spent on Site.

Landing Page 117

Landing Page IT Storytelling Text 117

Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. What does this mean for the metrics?

Content Marketing 129

Content Marketing Marketing Social Media Search Engine Optimization 129

Contently

DECEMBER 14, 2022

Here are a few ways a CMP makes end-to-end content marketing seamless. Make Sure Your Strategy Includes Lead Generation. A good content strategy grows your lead funnel, starting at awareness and pulling the prospect through the consideration and decision stages.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. Paid subscriptions start from $119.95

Social Media 133

Social Media Keywords SEO Advertising 133

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. What makes it TOFU?

Marketing 102

Marketing Education Brand Awareness Keywords 102