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Compare The Best Marketing Automation Software

Quick Sprout

You’ll be able to preschedule emails and text messages when someone joins your list, for example, tailoring these automated sequences based on demographics or custom attributes that you set. Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Request a free demo. Visit Moosend.

Marketing 126
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

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Is It Better to Embed Videos or Link to Them?

Neil Patel

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. There are currently two ways to place videos on your landing pages or website—link or embed videos. A linked video is a short URL you can paste on your landing page, website, or send directly via email or text.

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15 Lucrative Ways to Use Facebook Carousel Ads

Neil Patel

Each carousel card has a URL that users can click to view a specific product page or landing page. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landing pages. Include a URL to specific product pages of featured products or your mobile app download page.

Ads 116
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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. With Facebook lead ads, you can choose from several campaign types, including: demos downloads, like PDFs discounts event advertising. Click “Promote.”

Ads 133
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Inbound Marketing Strategy: Bring Leads to Your Front Door  

The Hoth

Next, you need to convert these visitors into leads through newsletter sign-ups, CTAs (calls-to-action), and highly optimized landing pages. After that, it’s time to seal the deal by converting those leads into customers through CRM tools, product pages, and BOFU (bottom-of-the-funnel) content. Read more CTAs.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

However, these customers may be getting to you through a different way such as landing pages. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Blogging Let’s say Directive wants to create lead generation content.