Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Management 103

Management IT Digital Media Digital Marketing 103

Neil Patel

FEBRUARY 23, 2023

With this approach, you can ensure that every message resonates with its intended recipient – dramatically increasing engagement rates and ROI. For instance, you might look up a digital marketing agency, like Fresh Egg. Next: Follow your competitors. See the ‘Posts’ link next to ‘About’? Click on that.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

OCTOBER 1, 2021

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy.

Content 135

Content Digital Marketing Social Media Digital Media 135

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

ContentWriters

SEPTEMBER 28, 2022

As a content consumer, what do you enjoy more: reading a bunch of text or engaging, interacting, and playing around with what you’re consuming? Interactive elements make taking in content much more enjoyable for audiences, which is great news for you as a marketer. It Increases Engagement. The latter, of course!

IT 52

IT Marketing Storytelling Entertainment 52