Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

BKA Content

OCTOBER 10, 2022

Marketing efforts in the new age combine traditional and digital media. Digital marketing presents several advantages for a business trying to understand how to prepare for a recession. Content marketing is a subset of digital marketing. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Government Advertising Social Media 52

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Ideally, it lays the foundation for effective lead generation. Lead Generation: TrueView In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141