Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Today’s integrated marketing strategy isn’t.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

BKA Content

OCTOBER 10, 2022

Investments in R&D, consumer relationships, and marketing define the difference between companies thriving during recessions and those barely surviving. Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Government Advertising Social Media 52

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. The best part? Masthead Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141