Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

BKA Content

OCTOBER 10, 2022

The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t.

Digital Media 52

Digital Media Government Advertising Social Media 52

Neil Patel

JUNE 2, 2021

Being a marketer is an interesting job. When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The best part?

Ads 141

Ads Brand Awareness Lead Generation Advertising 141