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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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10+ LinkedIn Marketing Tactics to Expand Your Business (2023)

Smart Blogger

Embarking on the journey of LinkedIn marketing can feel like venturing into uncharted waters, can’t it? As the digital landscape expands, so too must our strategies. LinkedIn isn’t just an online resume — it’s a goldmine for growing your business. What is LinkedIn Marketing?

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Are you struggling to get more clients for your accounting business? A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3

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The Best Content Marketing Books for 2023

Shorthand Content Marketing

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy. 3) Marketing Rebellion by Mark Schaefer.