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What is Digital Marketing? Why It’s Essential (+ Key Types)

Smart Blogger

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

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People Round Up, Mid April, 2024

Publishing Trends

Alloy Entertainment announced that Jess Harriton has joined as editor. At The Future of Agency , Francesca Carlos has joined as content and digital marketing strategist. PROMOTIONS At HarperCollins , Elizabeth Ball has been promoted to senior director, customer service. She was previously at IndieWire.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. Lower Marketing Costs. Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. Done for You” SEO and Digital Marketing. Special Guest App.

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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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People Round-Up, Early November 2023

Publishing Trends

At Simon & Schuster , Elizabeth Huang has joined Simon & Schuster Children’s Publishing as a digital marketing assistant. Eerdmans Publishing Group , Claire McColloy has joined as digital marketing specialist. In Agency news : Nour Sallam has been promoted to associate agent at P.S. Literary Agency.

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People Round Up, Early April, 2024

Publishing Trends

In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Tobias Literary Agency , Danai Christopoulou has been promoted to assistant literary agent. At Dunow, Carlson & Lerner Literary Agency , Ariella Datz has been promoted to agent. Alexis Neuville is promoted to manager, marketing.

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People Round-Up, Early September 2023

Publishing Trends

Zoya Boskovic has joined as digital marketing associate. PROMOTIONS At Random House, Ben Greenberg was promoted to VP, Editor-in-Chief. Hilary Redmon was promoted to VP, editorial director of nonfiction. At Ballantine Bantam Dell , Kara Cesare has been promoted to vice president, editor in chief.