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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. In particular, Google’s SGE is set to throw a wrench into traditional search methods due to how drastically it alters the search experience. We’re glad you asked.

SEO 98
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How SEO and SEM Work Together

ContentWriters

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.

SEO 64
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The 5 Best Affordable SEO Services for Lawyers: 2024 Guide

BKA Content

The 5 Best Affordable SEO Services for Lawyers: 2024 Guide According to studies, 67.7% of clicks go to the top five organic links on search engine results pages. That means if you want potential clients to find your firm online, you need search engine optimization.

SEO 82
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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

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The Complete Guide to Homepage SEO

BKA Content

The Complete Guide to Homepage SEO Did you lovingly craft what you thought was the perfect homepage for your website, but it isn’t getting the traffic you hoped for? If this sounds like you, your homepage SEO (search engine optimization) could be to blame. What Is Homepage SEO?

SEO 82
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What is the Difference between Paid Search and Organic SEO?

ContentWriters

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105
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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. For example, Positional is a SaaS toolset to help startups grow with SEO.