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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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Evolution of the Search Landscape and Future Search Trends

Neil Patel

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. In 2023, we’ll see significant developments in SEO and digital marketing.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Ideally, it lays the foundation for effective lead generation. Lead Generation: TrueView In-Stream Ads.

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics.

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What is a Content Marketing Specialist? How Do They Help Your Business?

Shorthand Content Marketing

Many business owners are focused on gaining higher lead conversions or increasing brand awareness, but they miss the fact that most customers are immediately interested in what they offer. A content marketing specialist can lead, design, and maintain your digital marketing campaigns and facilitate all aspects of content creation.

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How Might a Business Use a Blog to Drive Growth?

Content Hacker

Crafting a meticulous business blog elevates your digital footprint, making you more noticeable online. Blogging has emerged as a cornerstone of digital marketing. Generate Leads Business blogging is also great for generating leads. Clearly defined goals will guide your content strategy.