Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. On top of that, as a digital marketer you’ll have a career which is fast paced, challenging, pays well, and has lots of room for growth. Email marketing? What is Digital Marketing?

Digital Marketing 101

Digital Marketing Marketing Social Media Education 101

The Idea Logical Company

JUNE 19, 2022

Book publishing has changed dramatically in the past 30 years, in the past 20 years, in the past 10 years, and even in the last five years. The “incumbents” — established publishers — had a massive moat protecting them from interlopers when most books were sold in stores.

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Publisher Publishing Publishing Retail 130

Neil Patel

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts.

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Digital Marketing Marketing Utilities Content Creation 144

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Freelance Social Media 144

Content Hacker

JULY 7, 2023

For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

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Sales Long Form Content Lead Generation Search Engine Optimization 92

Copywriter Collective

JUNE 20, 2023

How’s your digital marketing strategy? If it is, you and your marketing team deserve to be congratulated for a job well done. But if it isn’t, you might need to look into your marketing copy. It’s all about mastering copy optimization for digital marketing. Is it still working?

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Digital Marketing Copy Copywriter Copywriting 52

Neil Patel

NOVEMBER 19, 2020

But sales isn’t the only area where augmented intelligence can help your business. Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. This can help you create more effective marketing plans more quickly.

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The Idea Logical Company

OCTOBER 26, 2021

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.

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Neil Patel

APRIL 20, 2021

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. For example, in the digital marketing world, people trust Seth Godin.

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Sales Content Creation Advertising Education 137

Smart Blogger

AUGUST 23, 2023

Enter book marketing — the secret sauce to elevating your sales. Dive into Content Marketing You’ve probably heard the phrase, “content is king,” especially if you’ve spent even a minute in the digital marketing realm. But how do you get it off the shelves and into the hands of readers?

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Sales Marketing Prose Social Media 75

Neil Patel

FEBRUARY 15, 2021

Search engine optimization is an essential aspect of digital marketing , and the way you design and build your website impacts the effectiveness of your SEO strategy. As we look at the website design principles to help you drive sales, keep UX in mind. 7 Website Design Principles That Drive Sales. Keep It Simple.

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Sales Website Search Engine Optimization Architecture 137

ContentWriters

NOVEMBER 2, 2022

Content marketing is also an excellent way to drive bottom-line sales—if used strategically. It’s also one of the only digital marketing investments that, if used consistently, will continue to generate residual ROI over time. What is Content Marketing? How Content Marketing Drives Sales.

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Sales Content Marketing Marketing Brand Awareness 98

Elna Cain

MARCH 19, 2023

It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. From digital marketing to health, to career, and education, I was all over the place. I could still land a health client with that portfolio or a digital marketing client. your writing niche ).

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Portfolio Writing Freelance Digital Marketing 243

Neil Patel

DECEMBER 13, 2021

When using LinkedIn for online advertising, there are many formats that you can utilize to help your digital marketing. Video Ads: These can be published as sponsored content, or through your campaign manager on LinkedIn. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference.

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Ads Sales Social Media Advertising 126

Elna Cain

OCTOBER 19, 2023

Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade. I see on your magazine that…” 3.

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Website Portfolio Retail Writing 224

Elna Cain

FEBRUARY 21, 2024

My portfolio page has categories like digital marketing, WordPress, social media, etc. For example, if you have an email funnel, sales page, white paper or case study as a portfolio entry, most likely the business will not update it. So, I can publish them on my portfolio or wait until I get more recent pieces.

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Portfolio Blog Blogging Freelance 223

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Megan Pagano , director of sales analysis will report to Hanas. Marc Dauphin has joined as recruiter, HR.

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Art Director Editorial Recruitment Architecture 69

The Idea Logical Company

SEPTEMBER 12, 2022

Near as I can tell, the other players do their digital marketing, for ebooks, audio, and print books, using human beings to pursue opportunities on the titles their digital tools tell them are the most susceptible to improvement across the thousands of titles they control. The short summary is this.

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IT Marketing Digital Marketing Publisher 100

Publishing Trends

MARCH 19, 2024

At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. At Putnam , Regina Andreoni has joined as marketing manager. At Putnam , Regina Andreoni has joined as marketing manager.

Art Director 71

Art Director Creative Director Editorial Publisher 71

Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.

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Architecture Agency Finance Editorial 85

Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. Sabrina Papas has joined Penguin Random House Canada as marketing and publicity coordinator. At Atria Books , Laura Brown has joined as executive editor.

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Art Director Editorial Agency Publisher 69

Publishing Trends

APRIL 23, 2024

PEOPLE At Hachette Book Group , Diana Venitmiglia has joined Balance as executive editor, reporting to publisher Nana Twumasi. At HarperCollins , Jefferey Chin has joined as sales analyst. At Atlantic Books , due to restructuring, nonfiction publishing director Poppy Hampson has left the company. At Arcadia Publishing , J.

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Creative Director Art Director Entertainment Editorial 40

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Streamline your client’s content publishing across platforms like WordPress, Twitter, YouTube, Shopify, and Medium with Content.app. Use the ChatSpot plugin to offer a marketing/sales data service.

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Utilities Transportation Medical Content Creation 246

Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Knopf Doubleday Publishing Group , Ciara Tomlinson joins Pantheon as an associate publicist. She was previously at St.

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Art Director Editorial Agency Creative Director 67

Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. At Verso Books , Colby Groves joins as Digital Marketing Strategist.

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Art Director Warehousing Recruitment Editorial 81

Publishing Trends

OCTOBER 17, 2023

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. At Tin House Books , publisher Craig Popelars has stepped down after four years with the company. She is taking over after Larry Finlay retires.

Art Director 75

Art Director Editorial Agency Digital Media 75

Backlinko

FEBRUARY 20, 2024

How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO). So, save yourself hours of research, bookmark this list, and use it when you need fresh ideas on lucrative affiliate programs to join.

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Content Creator Landing Page Digital Marketing Agency 89

Bramework

AUGUST 10, 2022

If you are trying to convert social media to sales, you may be struggling to come up with the right numbers. 9 Steps to Converting Your Social Media to Sales. I’m going to tackle how to convert social media into sales for your blog business. Publish Your Passion. Here we go! Choose your Social Networks Wisely.

Social Media 52

Social Media Sales Media Landing Page 52

Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. SVP and publisher of Avery and Tarcher Perigee , Megan Newman , has taken PRH ’s VSO package and will retire in December.

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Art Director Editorial Agency Portfolio 78

Backlinko

FEBRUARY 23, 2024

This section highlights key statistics demonstrating its vital role for both advertisers and publishers in today’s market landscape. of companies reported that between 11% and 20% of their marketing-driven revenue was attributed to affiliate marketing. 6-10% 21.7% 11-20% 23.9% 21-30% 13.0% Above 50% 0.0%

Marketing 81

Marketing Retail Content Creator Advertising 81

BKA Content

MAY 29, 2024

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. Understanding Pool Builder SEO SEO is one of the most important aspects of digital marketing.

Search Engine Optimization 72

Search Engine Optimization Engineering Keywords Lead Generation 72

BKA Content

MAY 22, 2024

You’ll want to focus on local SEO, but also reach people who want to move to the area from elsewhere; you need to build positive relationships with potential clients, but be direct in asking for the sale; oh, and you need to make sure you’re taking care of all the classic SEO work like keyword research, content development, and linking.

SEO 70

SEO Search Engine Optimization Keywords Content Creation 70

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy.

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Content Marketing Marketing Long Form Content Content 92

Freelance Magic

NOVEMBER 25, 2022

These are short pieces of content and publishers need lots of them on a regular basis. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing. trillion USD in sales in 2021. Beauty and Fashion.

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Freelance Finance Medical Writing 162

Neil Patel

JANUARY 31, 2022

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. Types of E-commerce Marketing.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Smart Blogger

MARCH 10, 2023

Examples include personal finance, digital marketing, and technology. Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. Instead, they assist in the sales process.

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Freelance Writing Finance Script 134

Smart Blogger

MAY 15, 2023

Ready to transform your content writing and command attention with your sales copy? Udemy’s Copywriting Secrets course dissects the art of writing sales-driving copy. You’ll unlock the potential of your words, transforming them into sales powerhouses. Pros Focuses on writing copy that drives sales.

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Copywriter Copywriting Copy Social Media 108