Tue.Oct 17, 2023

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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

Oh man, Heather thinks. Writing is just so hard. She wishes she could write as if she were chatting with a friend. But here she is. At her desk. Alone. Staring at her badly written words. Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.

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Why Everyone Should Set Up Wi-Fi Calling

Quick Sprout

Wi-Fi calling enables voice communication anywhere you have access to the internet, including areas where the cellular signal is weak … Why Everyone Should Set Up Wi-Fi Calling Read More » The post Why Everyone Should Set Up Wi-Fi Calling appeared first on.

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How to Create an Email Job Application in 5 Steps

Grammarly

While some companies require you to apply for positions through a portal or a third-party website, many others have you send your application via email. Email job applications have become a common and convenient way for job seekers to connect with potential employers. Email job applications offer a direct and personalized way to showcase your qualifications and express your interest in a job opportunity.

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SMS vs Text: What’s Right for Your Business?

Quick Sprout

Let’s cut to the chase, SMS messages and texts are the same thing. The only difference is that text messaging … SMS vs Text: What’s Right for Your Business? Read More » The post SMS vs Text: What’s Right for Your Business? appeared first on.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)

Content Marketing Institute

As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel. As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that.

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Amazon’s Orange Banner: The Anticlimax of Achievement

Jane Friedman

Today’s post is by author Jen Craven. In a world where success is often measured by external markers and symbols, the pursuit of status symbols can be alluring. Whether it’s the coveted “bestseller” label for authors, or a blue checkmark next to your name, these symbols often come with the promise of prestige and validation. Confession: I was among these seekers, dreaming of how incredible it would feel to see that orange banner on my book’s Amazon page.

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The Ultimate Guide to Freelance Health Insurance

Freelance Union

Learn everything you need to know about getting freelance health coverage for 2024. If you identify as a gig worker, freelancer, fractional worker, independent contractor, solopreneur, entrepreneur, creative worker, or just consider yourself self-employed, the task of securing health coverage often falls solely on your shoulders. Whether it’s your first time in this process or you’re a veteran freelancer, we’ve got the guide to the most reliable and affordable healthcare opt

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9 Ways to Make Money From a Website – Ranked in 2023

Quick Sprout

The mystery of how to make money from a website is a subject that baffles some of the greatest finance … 9 Ways to Make Money From a Website – Ranked in 2023 Read More » The post 9 Ways to Make Money From a Website – Ranked in 2023 appeared first on.

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People Round-Up, Mid October 2023

Publishing Trends

PEOPLE At Wiley CEO Brain Napack has left the company after six years. Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Penguin Random House , Nicholas Latimer , VP and senior director of publicity and Victoria Wilson , VP and executive editor have elected to accept VSO packages and will leave Knopf on December 15th.

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Disaster Recovery Planning For Freelancers: 4 Things To Know

Copywriter Collective

In freelancing, unpredictability is typical. Projects, clients, and income can be inconsistent. Despite this, preparing for unexpected disruptions, especially disasters, is crucial. Understanding the importance of being prepared, and disaster recovery planning, one might question how to mitigate these risks. Incorporating a disaster recovery plan into one’s freelancing business model is essential.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!