Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma. All I did was provide the prompt. That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.

Ads 213

Ads Ad Copy Storytelling Copywriter 213

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement

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Content Freelance Content Marketing Editorial 123

Ahrefs

JANUARY 15, 2024

To put it simply, this marketing tactic works like this: From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC).

SEO 115

SEO Marketing IT 115

Grammarly

JANUARY 15, 2024

Small miscommunications are part of life—misunderstandings, misinterpretation, and omissions of information happen. But miscommunication in the workplace on a large scale is detrimental to productivity, efficiency, and morale. Opportunities for miscommunication at work abound, especially now that remote work and online collaboration are business norms.

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Proofreader Communication Collaboration Projects 106

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

JANUARY 15, 2024

So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn.

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Blog Post Post Blog Blogging 99

Smart Blogger

JANUARY 15, 2024

Looking for some irony examples to help you understand this tricky literary term? Read on. Let’s face it. Irony is a tricky concept. Because if you’re like most people, you can’t really explain it, but you know it when you see it. Sometimes it’s used verbally. Other times, it’s a situation. But mostly? It’s used incorrectly. (Looking at you Alanis Morissette).

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Proofreader Social Media Storytelling Writer 84

Grammarly

JANUARY 15, 2024

The is the most commonly used word in the English language, according to the Oxford English Corpus , making it one of the most important words to learn. Part of learning it is understanding what part of speech is the. The can be used as a definite article to refer to something specific or as an adverb when modifying another word. We’ll dive further into what part of speech the is and how to use it as a definite article and an adverb, plus we’ll provide examples of the in a sentence.

Communication 74

Communication Writer Audience Writing 74

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement

Content 59

Content Freelance Content Marketing Editorial 59

Grammar Underground

JANUARY 15, 2024

A sentence like "Joe is not that big of a sports fan" doesn't need the "of." In fact, that preposition serves no real purpose there. The post Intrusive 'Of' first appeared on Grammar Underground with June Casagrande.

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Post 59

Bramework

JANUARY 15, 2024

Discovering your unique voice and tone in writing is crucial for connecting with your audience in a meaningful way. In our latest video , we explore how to do just that. Understanding Tone in Writing Unlike speaking, where tone is conveyed through non-verbal cues, in writing, it’s all about your choice of words, punctuation, and sentence structure.

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Medical Blog Blogging Engagement 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Grammar Underground

JANUARY 15, 2024

I don’t usually focus on pronunciation matters. They don’t much interest me — probably because they don’t frighten me. I know that pronunciation is dictated by usage — we speakers are the ones who vote for our preferred pronunciations every time we speak. So if everyone else pronounces a certain word a certain way for long enough, I can, too. But there are a few pronunciation matters I find interesting, mainly because they came on my radar before I realized how the rules get laid down.

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IT Post Blog Blogging 52

Jasper

JANUARY 15, 2024

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

Marketing 52

Marketing 52

Smart Blogger

JANUARY 15, 2024

Are you looking to boost your Instagram engagement? Navigating the world of Instagram can sometimes feel like trying to solve a complex puzzle, but in this guide, you’ll discover must-try hacks that provide practical, actionable strategies to help you bump up your engagement. From leveraging Instagram features to tapping into the psychology of your followers, these tips are designed to expand your presence and influence among your target audience.

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Engagement Social Media Utilities Collaboration 81

BKA Content

JANUARY 15, 2024

What Is Enterprise SEO? If you think of your website as a dinner party, you can consider search engine optimization strategies as the invitations you send to guests. The strategy you use to invite close friends and family members to your home for a casual dinner differs from the one you would use to invite guests to a wedding, right? Just like invitations draw guests to an event, a good SEO strategy draws customers to your website and makes it more visible on search engines.

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SEO Search Engine Optimization Collaboration Banking 68

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Bramework

JANUARY 15, 2024

Hey there, aspiring full-time bloggers! Are you tangled up in the web of affiliate vs partner programs, trying to figure out which one can best fuel your blogging dreams? Well, you’re in luck! Today, we’re diving deep into this very topic, unraveling the layers that separate affiliates from partners. This isn’t just another bland comparison; it’s the key to unlocking your blog’s potential.

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Collaboration Content Creator Blog Blogging 105

The Creative Penn

JANUARY 15, 2024

How can we move past our fears to write the books that mean the most to us? How can we write unique and compelling characters that keep readers coming back for more in a series? Barbara Nickless talks about mindset and writing craft in this wide-ranging interview. In the intro, Planning for a Creative 2024 and Trends for Independent Authors [ALLi] ; Reflecting on 2023 and self-publishing trends for 2024 [ Draft2Digital ]; Launch of GPT store [ The Verge ]; check out the Jo-bot for writing advice

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Writing Publisher Publishing Publishing 98

Bramework

JANUARY 15, 2024

Hey there, aspiring full-time bloggers! Are you tangled up in the web of affiliate vs partner programs, trying to figure out which one can best fuel your blogging dreams? Well, you’re in luck! Today, we’re diving deep into this very topic, unraveling the layers that separate affiliates from partners. This isn’t just another bland comparison; it’s the key to unlocking your blog’s potential.

Collaboration 52

Collaboration Content Creator Blog Blogging 52