Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Content Marketing 108

Content Marketing Marketing Content Creativity 108

The Hoth

NOVEMBER 28, 2022

Google has updated its Google Search Quality Guidelines multiple times since 2017. With these changes, you may be wondering how Google’s algorithm will affect your search engine results. For those that don’t know, Google Search Quality Guidelines is a 150-page document for Google’s search quality evaluators. . These Google search quality raters are the people contracted by Google who are tasked to evaluate the quality of Google’s search results. .

Medical 98

Medical Content Creator Landing Page Hospitality 98

Freelance Writing Jobs

NOVEMBER 28, 2022

Following up on clients can be tricky if you’re a freelancer looking to land a gig. It doesn’t matter whether you’re a veteran in the freelancing business; sending out gentle reminders and a touching base email can be anxiety-inducing. You don’t want to come off as being pushy or annoying—unless you want to risk losing the client. It’s imperative to still stay relevant, though.

Freelance 82

Freelance Collaboration Projects Communication 82

AWAI

NOVEMBER 28, 2022

In this week’s Monday Motivation for Writers session, AWAI’s Chief Success Officer, Ted Capshaw, and AWAI’s Director of Training, Jade Trueblood, talk about how focusing on helping clients will grow your writing business at the same time.

Writer 75

Writer Writing 75

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProWritingAid

NOVEMBER 28, 2022

We use the word villain (NOT villian or villan) to refer to the principal bad character in a fictional book or movie. Learn how to spell this word correctly.

72

72

Grammar Underground

NOVEMBER 28, 2022

“I hated that movie. The love scene was so cringe.”. Suddenly, this use of “cringe” seems to be everywhere. And some quasi-scientific evidence shows it’s on the rise. According to Google’s Ngram Viewer, which lets you search for words and terms in a database of published sources then charts the words’ use over time, “cringe” appeared in about 0.000013% of published works in the mid-1970s.

Publisher 59

Publisher Publishing Publishing Writing 59

Grammar Underground

NOVEMBER 28, 2022

One must not use the pronoun "one" in casual contexts or anywhere a conversational tone is required. The post The Generic Pronoun 'One' first appeared on Grammar Underground with June Casagrande.

Post 52

Post 52

Verblio

NOVEMBER 28, 2022

The 2022 Web Summit took place in Lisbon from November 1st-4th at the Altice Arena. The turnover was colossal as the tech event was sold-out. It had 71,033 participants from over 150 countries, all meeting in Portugal’s capital. The event showcased 2,296 startup businesses, while covering about a thousand tennis courts. The publisher tracks featured panel interviews and presentations with many publishers, such as The Atlantic, TechCrunch, Vice, Teen Vogue, Fast Company, Washington Post, Ax

Insurance 52

Insurance Brand Awareness Social Media Publisher 52

The Creative Penn

NOVEMBER 28, 2022

What is genre, and how can transcending it improve your fiction? How can you effectively write cross genre? John Truby gives an overview of the Anatomy of Genres. In the intro, the PRH acquisition of S&S is over [ The Guardian ]; Amazon Advertising Everywhere [ Vox ]; Spotify expands audiobooks to more markets [ TechCrunch ]; Plus, 20BooksVegas recordings ; Machines Behaving Badly : The Morality of AI by Toby Walsh; A16Z podcast with Neal Stephenson ; Jane McGonigal on Moonshots and Mindsets

Writing 74

Writing Storytelling Writer Consulting 74

Grammarly

NOVEMBER 28, 2022

This article was co-written by Vika Basarab, technical program manager at Grammarly, and Igor Maxuk, system engineer at Grammarly. You might have heard about how security researchers recently hacked companies that were using SMS for multi-factor authentication (MFA). But did you know that the same approach can be used to compromise most factors, not just SMS?

Engineering 93

Engineering Communication Management Blog 93

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Freelance Union

NOVEMBER 28, 2022

While the current investment market may not have created ongoing capital gains for many people, it certainly may have created some capital losses. A capital loss occurs when you sell a stock or an investment at a lower price than you originally bought it for. If this applies to you, take heart, you may be in a position to leverage tax-loss selling to reduce your freelance tax obligations before the end of the year.

Freelance 95

Freelance Sales Marketing IT 95

Grammarly

NOVEMBER 28, 2022

Have you ever read a passage about a sumptuous feast that made your mouth water, or felt your skin tingle while reading about the chill of a frigid winter night? Those reactions are the result of imagery. Imagery is language that appeals to the senses. Give your writing extra polish. Grammarly helps you communicate confidently. Write with Grammarly.

Writing 85

Writing Writer Communication Engagement 85

Verblio

NOVEMBER 28, 2022

Controversial, billionaire playboy, the world’s richest man, and now solo Twitter executive—Elon Musk is nothing if not eccentric. A few days after completing his extravagant buyout of Twitter Inc., Musk has been making global waves. To say that things have been interesting would be an understatement. The first thing Elon Musk did was dissolve Twitter’s board and fire top executives.

Publisher 52

Publisher Publishing Publishing Advertising 52

Verblio

NOVEMBER 28, 2022

Controversial, billionaire playboy, the world’s richest man, and now solo Twitter executive—Elon Musk is nothing if not eccentric. A few days after completing his extravagant buyout of Twitter Inc., Musk has been making global waves. To say that things have been interesting would be an understatement. The first thing Elon Musk did was dissolve Twitter’s board and fire top executives.

Publisher 52

Publisher Publishing Publishing Advertising 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing