Tue.Oct 11, 2022

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The Volkswagen Beetle Car Game

Arrant Pedantry

The long-awaited results of the Name That Car Game survey are here! I had to throw out some results that did not appear to have valid postal codes or that left the postal code blank. (Unfortunately, due to the original wording of the survey, some people who weren’t familiar with the game answered “N/A” or something similar on the postal code field.

IT 162
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Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

CopyBlogger

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under. Continue Reading. The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.

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Product Simplicity Is Great Marketing

David Meerman Scott

We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.

Marketing 120
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LinkedIn Users Bring Crying and More Personal Content, Should You?

Content Marketing Institute

Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform.

Content 114
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? It’s a new title, and it was all the rage a few years ago , but there’s an answer to this question that may help us uncover what stands in the way of CCO becoming more widely accepted on the C-Suite.

Content 109
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Content Marketing for SaaS: The Ahrefs Guide

Ahrefs

Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. As a result, every SaaS’s content marketing strategy will be different.

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7 B2B Marketing Channels to Explore in 2022

Express Writers

Gaining exposure for your business can be a daunting task, even for the most seasoned marketers. Considering the rapid rate at which B2B marketing channels have grown for the last decade, this can seem especially difficult. New channels emerge constantly, and there will be even more in the years to come. As a result, many wonder how to keep up, knowing it’s impossible to be everywhere and do everything all at once.

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Content Transformation with Julia McCoy: E34 – How to Start Building Your Email List from Scratch

Content Hacker

Chiara, a solopreneur content strategist from The Museum Creative asks, “How do I build my email list from scratch so that I can sell my services more confidently?” Great question! Today, I answer with a rather boring but refreshing reminder of the basics and fundamentals of how content marketing works to grow your business, specifically, your email list.

Content 74
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How Much Do Freelance Writers Make Per Article?

Make a Living Writing

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Compare the Best Local SEO Tools

Quick Sprout

Our recommendation for the best local SEO tool is Semrush Listing Management. For QuickSprout visitors, Semrush is offering a seven-day free trial period. When marketing your business and brand on the internet, it’s an advantage to be able to source customers from almost anywhere. However, even with the possibility of far-off customers, most businesses with real-world presences still need to rely on local customers to deliver the bulk of their sales.

SEO 122
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Compare the Best POS Systems For Small Businesses

Quick Sprout

Want to jump straight to the answer? The best small business POS system for most people is Square or Shopify POS. Small businesses need a fast and simple way to check out customers—regardless of the customer’s payment method or transaction environment. Things like tracking inventory, printing receipts, managing your cash drawer, and accurately tracking sales for bookkeeping purposes shouldn’t be a hassle for your employees or back office.

Retail 119