Wed.Feb 21, 2024

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What’s New About the Home Office Deduction in 2024?

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you are self-employed and work at home — even just part-time — you may claim a home office  tax deduction  for expenses related to your home office.

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How Technology Marketers Lead the Way in AI Experimentation [New Research]

Content Marketing Institute

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.

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The 2024 State of Business Communication Report: What You Need to Know

Grammarly

This year promises to bring transformational benefits in the ways we communicate and the ways we work—for those who seize the opportunity. When we released our first State of Business Communication report in 2022, we found that miscommunication in the workplace costs US businesses an estimated $1.2 trillion every year. This staggering statistic validated the importance of effective communication at work.

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Do Google Reviews Help SEO?

BKA Content

Do Google Reviews Help SEO? Google reviews are online ratings that appear near your company’s profile in Google Search and Google Maps. In 2021, over 70% of all customer ratings came from Google, so there’s no question this feature is important for your business. Do Google reviews help with search engine optimization, too? How Do Google Reviews Help SEO Results?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What is InMail on LinkedIn? The Definitive Guide For 2024

Smart Blogger

Ever wondered, “What is InMail on LinkedIn, and how can I make it work for me?” If you’re new to LinkedIn and Inmail in particular, prepare to have your mind blown. Why? Well, everybody knows that when it comes to your career, relationships matter. The right connection at the right time can catapult you to success. That’s why LinkedIn InMail is so powerful.

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Who Cares?

Blogging From Paradise

Will I win the title for the least-optimized blogging tips blog post of all time? Maybe.

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3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum

ProBlogger

The post 3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum appeared first on ProBlogger. Image created in Canva Originally posted by Darren Rowse, Updated for 2024 Starting a blog is an adventure—a journey I’ve embarked on more times than I can count. And along the way, I’ve learned a thing or two about what it takes to keep that momentum going.

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What Happens When a Client Removes (or Replaces) Your Article from their Blog?

Elna Cain

My portfolio is dwindling. At first, I noticed only a few writing samples on my portfolio page didn’t go to my post. I would click the link and it went to someone else’s post on a similar topic. Weird, but that’s the facts about writing for online clients for almost a decade. Businesses shut down and blogs get updated or completely removed.

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When—and Why—Reveals Don’t Work

Jane Friedman

Photo by George Milton Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, March 6, for the online class Secrets, Twists, and Reveals. Every story is a mystery, the reader seduced by that inexorable pull to know what happens next, and why. It’s the author’s job to create questions that readers crave the answers to.

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How to Write an SEO Blog Outline in 3 Easy Steps

Express Writers

So you’re writing a blog. Good writing starts with a good SEO blog outline, but in the age of search engine optimization, “good” can mean a lot of different things. Should your outline be optimized for top search engine results placement? For maximum reader engagement? For clarity and economy of language? In the attention ecosystem, a good SEO blog outline requires all of the above.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Updated Worker Classification Rules Which May Affect Freelance Businesses

Freelance Union

New Guidance on Employee vs. Independent Contractor Status from the Department of Labor Takes Effect March 24, 2024 The  U.S. Department of Labor (DOL)  has introduced the  Final Rule on Employee or Independent Contractor Classification,  which was published in the Federal Register on January 10, 2024. This critical update aims to help employers correctly classify workers under the  Fair Labor Standards Act (FLSA).

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What Can I Blog About? Top Ideas to Spark Creativity

Content Hacker

So, you want to dive into the blogging world but hit a roadblock. What can I blog about? Don’t sweat it. We’ve all been there, staring blankly at our screens, waiting for inspiration to strike. But here’s some good news: this guide is your ticket out of that rut. We’ll help you nail down your niche and brainstorm content ideas that won’t just fill space — they’ll engage and grow your audience.