Jane Friedman
DECEMBER 12, 2022
Photo by cottonbro studio. Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Dec. 14 for the online class Second Draft: Your Path to a Powerful, Publishable Story. Writers often dread writing a synopsis. After carefully composing scenes, fleshing out characters and establishing relationships, now we’re supposed to summarize the whole thing in under two pages?
Content Marketing Institute
DECEMBER 12, 2022
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.
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Grammarly
DECEMBER 12, 2022
Consumers have grown weary of inflation, and they’re twice as pessimistic about the economy than at any time since 2020. Despite this, people are still spending. . A recent report from Forrester said consumers saved significantly in the past two years and were eager to get out and spend. However, it still found that 64% of US adults were concerned about the economy.
ProWritingAid
DECEMBER 12, 2022
The words whether and if are not always synonymous. Read this article to learn when to use whether vs if in your writing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Hoth
DECEMBER 12, 2022
Do you primarily market your products and services to young people ? If so, you should include TikTok search in your existing SEO efforts. Why is that? It’s because more and more Gen Z ‘ers prefer to use TikTok over traditional search engines to find products, services, businesses, and even restaurants. In fact, nearly half of Gen Z (40%) prefer to use TikTok and Instagram. .
Grammar Underground
DECEMBER 12, 2022
Relative pronouns like "who" agree with their antecedents, like "I." So make the verb match the antecedent: It is I who am. The post It Is I Who Am? Or It Is I Who Are? first appeared on Grammar Underground with June Casagrande.
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Grammar Underground
DECEMBER 12, 2022
Sending out holiday greetings this year? Christmas cards, emails, posts on the family Facebook page and party invitations are all wonderful opportunities to embarrass yourself with punctuation and grammar mistakes. So here, continuing my annual tradition, is the 2022 edition of the most common holiday greeting grammar flubs and how to avoid them. Wrong: Happy holidays from the Miller’s!
The Creative Penn
DECEMBER 12, 2022
Why might a first-time author choose the self-publishing route? Barnaby Jameson talks about his experience with his first historical novel, and why valuing intellectual property is critical for authors to understand. Plus tips for self-publishing and marketing. In the intro, Draft2Digital distributing to Smashwords store [ D2D ], expansion of Google Play Books auto-narration into more countries, and multiple voices per audio production, with more detail in episode 642 ; 3 surveys on author incom
Grammarly
DECEMBER 12, 2022
The English language loves to recycle its words. A bat is both a flying mammal and a smooth wooden club used to hit baseballs. Park can mean “a grassy expanse” or “a way to position a car.” And rock is both a mineral and a music genre. All of these words are homonyms, words with the same spelling or pronunciation but with different meanings. While homonyms occasionally cause confusion, they can also make writing more rhythmic or playful.
Neil Patel
DECEMBER 12, 2022
Rich media – including videos, gifs, audio recordings, and infographics – is a popular tool used to convert users on landing pages and in digital advertisements. Does it have the same impact on conversion rates and revenue on product pages? That’s the million-dollar question for many e-commerce website owners and marketers looking to increase the conversion rate of their own product pages.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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