Sun.Sep 10, 2023

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel. This is easier said than done. When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well.

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SEO Monitoring Explained: Best Free Tools to Get Started

Ahrefs

Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings.

SEO 109
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Top 10 Social Media Trends

Quick Sprout

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and … Top 10 Social Media Trends Read More » The post Top 10 Social Media Trends appeared first on.

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30 Quick Creative Writing Prompts

Freelance Writing Jobs

Creative writing isn’t always easy. Even the most creative writer sometimes finds himself/herself stuck on a chapter, a scene, or a paragraph. When that happens, you can always force yourself to go on, or you can take a break. You can also turn to other things that may help bring more out of you – creative writing prompts. Here are 30 quick creative writing prompts that are fun and “easy” When you need a break from whatever it is that’s giving you problems, check th

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Stop Guessing: Here’s a Social Media Strategy That Works

Quick Sprout

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. … Stop Guessing: Here’s a Social Media Strategy That Works Read More » The post Stop Guessing: Here’s a Social Media Strategy That Works appeared first on.

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How I got Stefania blackballed from a popular ESP

Ben Settle

I ain’t necessarily proud of what I’m about to admit here. But, it’s a cautionary tale of glorious irony that must be told. Here’s the story: Back in 2021 and for about 4 years prior, Stefania had been using one of the big, complicated, yet popular email platforms that is both an email broadcasting/autoresponder and shopping cart and everything else in between all rolled up into one.

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FLASH SALE: Save Big on AI Training for Writers

AWAI

A-level copywriter Guillermo Rubio — one of the most knowledgeable writers on the planet will train you on how to use AI — sharing with you all his AI writing, research, and productivity secrets.

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The Complete Guide to Conference Calling on Android

Quick Sprout

Conference calls are a staple for any team, more so for remote workforces. It’s quick, convenient, and much more cost-effective … The Complete Guide to Conference Calling on Android Read More » The post The Complete Guide to Conference Calling on Android appeared first on.

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Business World-Building 101

Ben Settle

Once upon a time, “Email Players” subscriber Brian Kurtz invited me to speak to his prestigious Titans mastermind. The topic: The Lost Art of Business & Marketing World-Building. It was quite well-received from what I remember. Especially going by the questions I got during the Q&A. But what exactly does this mean, really, when I talk about “World-Building?

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How to Change Registered Agents in 5 Simple Steps

Quick Sprout

Want to just get started? Click here to sign up for MyCompanyWorks and change registered agents today. The vast majority … How to Change Registered Agents in 5 Simple Steps Read More » The post How to Change Registered Agents in 5 Simple Steps appeared first on.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Why Inclusivity Will Get You Killed

Ben Settle

Last year I was watching a documentary about the creation of the Teenage Mutant Ninja Turtles, complete with interviews with the guys who created them and others who have been around it since its inception. And there was one part that shot my antenna up. And that part was when one of the creators said something about sequels. He said: “the sequel belongs to the believers” i.e., totally exclusive and not-at-all inclusive.

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FLASH SALE: Get Immediate Access to The AWAI Method™ for Just $29

AWAI

Grab access to AWAI’s premier copywriting program for only $29 TODAY ONLY!

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Hello world!

Ben Settle

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Writing 40
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She hates me so much it’s irresistible

Ben Settle

A BizWorld reviewer expresses her true feelings for me: “Don’t waste your time with this nonsense” 2 things: 1. There are some real gems in there that I’m excited about and have my juices flowing. His concept of world building in business is intriguing but he gave very few examples of exactly HOW to build a world. It was the same 3 stories over and over again.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Frank Capra’s secret list for influencing millions of people with his propaganda

Ben Settle

One of the more useful biographies I have read for business and marketing is movie director Frank Capra’s bio “The Name Above The Title” book. It contains a ton of insights about making movies that apply directly to marketing. Here are a few of them: * There are no rules to filmmaking, only sins. And the cardinal sin is Dullness * What interests people most is people * Self aggrandizement will get you a lot farther a lot faster than modesty * Entertainment is an amazing tool fo