Mon.Apr 03, 2023

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Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4

David Meerman Scott

This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.

Marketing 117
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International Bestsellers, March 2023

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Argentina and Turkey. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

Retail 108
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5 Types of Blogs That Make Money

Ahrefs

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and multiply your earnings.

Blog 94
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Should You Blog for Yourself or Others?

Blogging From Paradise

(Updated 4-3-2023) Should you blog for yourself or others? Some advise to blog solely for your audience.

Blog 120
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Grammarly’s Global Head of Product and CISO Discuss Gen AI Standards for Security and Trust at SXSW

Grammarly

Generative artificial intelligence was one of the most discussed topics at the 2023 South by Southwest (SXSW) conference—and with good reason. Recent advancements in generative AI have opened up boundless possibilities for organizations to revolutionize how work gets done. Although the technology holds great promise for organizations to accelerate employee productivity, unlock creativity, save time, and reduce costs, applying it to workflows also carries great responsibility.

Concept 87
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False Ranges?

Grammar Underground

People say it's wrong to use "ranging" or "range" to describe things that aren't number ranges, as in "menu offerings are diverse, ranging from fresh seafood and meats to pastas." But it's fine if you don't care what those readers think. The post False Ranges? first appeared on Grammar Underground with June Casagrande.

Copy 52

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Danglers can be tricky

Grammar Underground

Here’s a sentence that stopped me dead in my tracks while editing recently: “By purging these bacteria from your gut, online health gurus and supplement marketers claim that probiotics can improve your overall health.” It sounds fine and the meaning is clear. So this sentence is OK. But editors don’t settle for OK. We aim for precise, unambiguous sentences in which the words say exactly what the writer meant.

Writer 52
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The 50+ Best Hyperbole Examples in the History of the Universe

Smart Blogger

Do you need some hyperbole examples to add to your stock of writing skills ? Are you ready to add excitement and drama to your work? You can use hyperbole in various ways to make your writing have a bigger impact on readers. It’s an excellent approach for adding emphasis when no single words are strong enough to evoke the feeling you want your readers to experience.

Prose 85
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Legal Aspects Of Generative AI And Copyright With Kathryn Goldman

The Creative Penn

As generative AI tools continue to expand the possibilities for creators, what does this mean for aspects of copyright? Intellectual property lawyer, Kathryn Goldman, talks about the possible ramifications. In the intro, Ben's Bites newsletter , Microsoft Co-Pilot for Office tools [ The Verge ]; Canva Create AI-powered design tools; Adobe Firefly for generative images; OpenAI ChatGPT Plugins including Shopify; Examples of people using ChatGPT in normal life [ Hard Fork ]; Sam Altman on Lex Fridm

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7 Times You Should Break Grammar Rules

Grammarly

As Pablo Picasso once said, “Learn the rules like a pro, so you can break them like an artist.” Just as visual art is guided by rules of composition and color theory, writing is guided by grammar. And although sticking to grammar rules usually improves your writing, there are certain circumstances where breaking those rules can make your writing even better.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!