Sat.Dec 30, 2023

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How to Safely Transport Your Medical Equipment

Blogtrepreneur

Moving medical equipment can be a hefty task. Some medical devices and tools contain delicate components that can easily break during transit. Others are bulky, heavy, and difficult to move. Despite being a challenging task, transporting medical equipment is often necessary. You might need to move a diagnostic tool from one hospital site to another or deliver an important medical tool to a local primary care facility to ensure the continuation of care for a patient.

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10 International SEO Best Practices + Checklist

Ahrefs

Follow the international SEO best practices below to better target foreign markets.

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4 Ways Businesses Can Reduce Human Error

Blogtrepreneur

Human error can have lasting repercussions for your business, including a reduced bottom line and a damaged reputation. While you can’t completely prevent errors, understanding a few common solutions will help you address them more mindfully. Use Telematics to Reduce Errors While a fleet allows your business to be more productive, it can also be a source of errors if you don’t manage it right.

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A martini-sized glass of advice for digital agency owners

Ben Settle

Came a question: “Ben, I hope you are doing well. Is copywriting agency something you would make if you are beginner?” My answer: A couple years ago I was interviewed by a digital agency owner talking about email and using it with agencies, and how agency owners can use email, benefit from email, profit from email, get clients from email, and all that jazz.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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fapGPT predictions that didn’t come true

Ben Settle

Let me tell you a story about fapGPT: Several months ago on Twitter, everyone was yapping about AI this, and fapGPT that, and it’s going to change the game, and if you aren’t using AI in your sales copy you’re going to be left behind (or, as the broccoli headed ones like to say: “NGMI”), and a bunch of other nonsense many times most aggressively spread by people selling offers about AI, from what I could tell.

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Why AI is just the new cheap Chinese knock-off of marketing

Ben Settle

One of my favorite marketing & merchandising case studies is Christian Louboutin. I write a lot about it in my Markauteur book (not currently available for sale) especially. But basically: Stefania (who has a background in fashion, and saw all this first hand) was telling me how this French designer’s shoes are so horrifyingly painful to wear that customers sometimes have to literally get liposuction surgery on their feet to wear them.